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Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.
Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction for consumers and empower all employees to make things right whether through returns, price adjustments or other policies bring higher customer satisfaction and more forgiveness.
With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9%
As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customerloyalty and trust. Retailers must optimize their platforms to capture this demographic.
But as many brands have learned, the major growth unlock for Calpak’s next phase was physical retail — especially given the highly visual and tactile nature of its category. Los Angeles is the home of our main demo — we have about one million active users” in the area, Shin said in an interview with Retail TouchPoints. “We
But winning (and keeping) customers’ loyalty is no longer confined to programs and points. It’s impossible to ignore the real economic concerns of consumers, but if loyalty is top-of-mind, brands and retailers need to expand their thinking and consider how they can build long-term appreciation and value for the customer.
Gary Hawkins has been enmeshed in the retail industry for nearly three decades. Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I.
Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customerloyalty — through Camp Creatology.
Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 Brands and retailers need to rethink what it means to provide that level of service and convenience now that expectations have changed. times more likely to stay loyal to brands that deliver a great experience.
Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store interactions. How Omnichannel Behaviors Are Evolving Recent surveys reveal that today’s shoppers do not view their journeys as strictly online or in-store.
In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.
Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Creating a Frictionless Returns Process.
In the competitive landscape of retail, fostering customerloyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.
Many factors go into customerloyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. But just because these reasons are less tangible than a retailer’s product assortment, it doesn’t make them less important. Barbara Connors. “We
Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customerloyalty. The XI Platform leverages InMoment’s text analytics engine and deep learning AI to help users understand and respond to all the dynamics impacting the omnichannel business.
For retailers, especially those operating in an omnichannel environment, maintaining customerloyalty in the face of rising costs is a significant challenge. However, with the right strategies, retailers can not only survive but thrive, securing the loyalty of their customers even during tough economic times.
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. How can contextual commerce improve loyalty? Contextual commerce 2.0.
Retail is undergoing a seismic shift, driven by technological advancements and changing consumer expectations. In this comprehensive guide, we will explore the core components of retail digitization, highlighting its transformative benefits, potential challenges, and provide practical steps to help you step up your digital game.
In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customerloyalty in order to succeed.
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever.
The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. Here are a few examples of how technology enhances customer experience and strengthens brand value. Distributed Order Management Technology for a Unified Customer Experience.
With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities? Divergence in Practices Among Retail Subsegments. A key driver of a retailer’s carbon usage is energy in its brick-and-mortar stores. Engaging the Supply Chain.
As we move into 2025 and reflect on the learnings of the 2024 holiday season, customerloyalty and the risks of losing it are at the top of every business leader’s mind. 73% of retailers report that downtime during high volume moments would have serious consequences for their business. But the flip side?
“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully.
Retailers across segments have been expanding their smart store ambitions for decades. Starting in the late 1980s with the introduction of self-checkout kiosks and progressing to today’s smart RFID tags and even fully automated storefronts, retail leaders have slowly but surely embraced digital in-store enhancements.
Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?
We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers. For example, say you try on a white button-down in-store. Here’s how.
In today’s retail world, customers expect convenience and a hassle-free experience. Smooth order fulfillment, whether it’s the timely delivery of a product or quickly resolving a return, is pivotal in building brand loyalty and driving repeat business. Your customers are everywhere.
Following are five examples of retail RFID deployments that highlight how the tech can solve various industry pain points. The more complicated a retailer’s category mix is, the more this technology can help simplify that journey,” said Steve Rowen, Managing Partner at Retail Systems Research in an interview with Retail TouchPoints.
It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6 th annual Retail Innovation Conference (#RIC20), being held virtually Oct. That’s because the coronavirus pandemic has, for better or worse, dramatically sped up a number of long-brewing retail trends. 13 at 5:45 pm (ET).
In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.
“However, our strength as a grocery retailer in the U.S. is the true omnichannel experience — a combination of online and in-store — where we have leading brands and market share, strong store density and online presence, and a deep heritage of customerloyalty and relationships.
In today’s fast-paced retail landscape, customerloyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customerloyalty programs.
Technology has permeated every aspect of customerloyalty, providing brand marketers with more tools to engage customers. But recent SAP Emarsys research reveals that 40% of retailers are struggling to deliver relevant product recommendations. Omnichannel is more omni than ever.
Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. Appointments allow you to keep the lights on and effectively schedule staff,” said John Federman, CEO of JRNI in an interview with Retail TouchPoints. “It
Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. Seizing the Moment That opportunity lies in the retailloyalty program.
The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed.
Retailers that were positioned to handle massive last-mile volumes generated by a digital-first holiday posted strong results, with Amazon once again leading the way. billion , an all-time quarterly high that marked the first time the retailer cracked $100 billion in revenue. Amazon’s Q4 revenue hit $125.56
Returns are a cost of doing business for any retailer. retailers last year, they haven’t always been a strategic focus. In the wake of COVID-19, returns are receiving serious (and necessary) attention for several key reasons: Retailers are spending more processing returns in stores.
These highly valuable customers were coveted by online retailers across categories, reshaping the internet economy according to their preferences. The key themes provide important clues for online-only and omnichannelretailers alike as they look for a winning strategy during these uncertain economic times. What Loyalty?
It all started as a joke,” Earle admitted in a recent interview with Retail TouchPoints. “My He will share his lessons in entrepreneurship, brand strategy and community building during the Retail Innovation Conference & Expo taking place June 13-15, 2023 at McCormick Place in Chicago. Photo credit: Johnny Cupcakes.
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep up with how, where and when Gen Z and young millennials buy things. In fact, I’ve seen a senior leader at a major retailer call successful DTC brands “ankle biters” — both sides are “ frenemies ” at best.
In today’s competitive landscape, embracing an omnichannelretail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is OmnichannelRetailing?
Walmart is parting with the menswear brand at a significant loss — the retail giant acquired Bonobos for $310 million in 2017 as part of a successful push to boost its digital sales. The deal marks the first joint acquisition made by WHP Global and Express since finalizing their strategic partnership earlier in 2023.
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