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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. Trust that this will appeal to your customers’ competitive nature.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience.

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How Does Google Keen Compare to Pinterest?

Kissmetrics

of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. It’s a way for brands to create original content exclusively for Pinterest; and unlike other social media platforms, the stories don’t disappear after a while. What is Google Keen?

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. Combining Customer Groups with RewardCamp’s loyalty program has really helped with our loyal B2B buyer who we want to come back and buy over and over again,” says Doug.

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How Customer Affinities Power Personalized Campaigns

Optimizely

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. The second way to collect the necessary information is to ask customers for it. Take Apple as an example.

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