Remove Customer Loyalty Remove Point of Sale Remove Technology
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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

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How Technology is Helping Retailers Through the Labor Shortage

Retail TouchPoints

With retailers grappling with the labor shortage, alternative solutions must be sought to mitigate any negative impact on in-store sales. Retailers can rely on innovation to fill the gaps left by a lack of staff by deploying the right retail technologies. Mobility is essential for assisted selling success. Ease of Use.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns. That could include customized digital signage and instant discount offers based on your purchase history.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

To avoid giving customers this unpleasant experience, retailers must connect their omnichannel touch points with cloud technology, and then continue to advance their stores to keep up with changing customer expectations. And these functions can be seamlessly incorporated across touch points. Here’s how.

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Retailers Need to be Smarter with Their Smart Store Implementations

Retail TouchPoints

This is arguably in no small part driven by consumers’ desire for enhanced personalization and convenience , as well as their growing digital prowess as technology becomes increasingly embedded in their daily lives. By 2030, the smart retail market will be worth $91.36 billion thanks to these aggressive investments.

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