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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Creating personalized product recommendations.

B2B 146
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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. Use email to send product recommendations based on customer behavior or abandoned cart reminders.

Customer 150
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. How Google Recommends You Optimize Your AdWords Campaigns. I recommend using both.

PPC 408
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? For larger items like images and video, try Dropbox. So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? meditation, which Krista Tippett would also recommend!).

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

On Instagram, polling stickers in Story Ads increased the number of three-second video views in 9 out of 10 campaigns. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Add Polls to Your Snapchat Ads. Why should you care about poll ads?

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. How to bring people back. 10x Content.

eCommerce 420