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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Google Shopping v.

PPC 408
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10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Not only is including a timer in your PPC likely to boost your CTR, but it also improves conversions, which can make a big difference to your ROI. Provide Free Samples.

PPC 280
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. Look for customer objections, technology issues, complaints, reputation issues, any problem that customers felt were deal breakers. SEO, PPC, Social media).

Marketing 363
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8 Tips for a Brand Awareness Campaign

Kissmetrics

According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. The takeaway?

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. In a study with Deloitte, 94 percent of people expect to use AR for shopping, making Snapchat’s AR Lenses one of its most valuable features.

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The Difference Between Collecting Data and Acting On It

Kissmetrics

In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales. For PPC advertisers, Facebook offers an incredible array of data insights.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146