Groove
AUGUST 27, 2020
Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.
Groove
OCTOBER 10, 2024
Post-Purchase Follow-Up A key to driving repeat business is to keep customers engaged after their initial purchases. Post-purchase follow-up emails can include thank-yous, product recommendations, or cross-selling offers. They are a powerful tool for increasing customer loyalty.
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Groove
DECEMBER 11, 2024
We also recommend keeping pop-up form fields to a minimum. This helps you reach customers with the right message at the most effective time. Although we dont recommend restricting access to all of your content, gating pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information.
Optimizely
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.
Retail TouchPoints
JANUARY 1, 2025
A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. It encompasses the period after the purchase is made, extending from order confirmation to product delivery and beyond.
Retail TouchPoints
AUGUST 15, 2022
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.
Retail TouchPoints
MAY 25, 2022
Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?
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