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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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The Psychology Behind Customer Loyalty

Optimizely

Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. 3 powerful campaigns to drive brand loyalty .

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8 Product Recommendation Emails That Convert | Salsify

Salsify

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products Recommended for You” email copy.

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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Every week there’s a new meme trending online – From Bernie Sanders to a ship stuck in the Suez Canal. Now and then there come new trends that shape the industry for the future. Start with the data you have on your customers and create ideal customer personas to guide each customer’s personalized content and platform.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

Understanding AI Pricing Strategies Put simply, AI pricing uses algorithms to set optimal prices for products by analyzing vast amounts of data, identifying trends among the various factors impacting prices and basket composition. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.