RTP blog

SEPTEMBER 10, 2018

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?

Customer Loyalty 150

Customer Loyalty Customer Retail Shipping Costs 150

Omnisend

MARCH 22, 2023

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. Here are 6 reasons you should focus on fully establishing your loyalty programs.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. What is Customer Lifetime Value (CLV).

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Fabric

MARCH 7, 2024

In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success. The post-purchase experience refers to what happens after a customer has made a purchase.

Customer Loyalty 130

Customer Loyalty Customer Merchant Services Shipping Costs 130

Omnisend

JUNE 14, 2021

Trustless here doesn’t refer to a lack of trust in the system. Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. The move to “phygital”.

Customer Loyalty 164

Customer Loyalty Customer eCommerce Arts 164

Retail TouchPoints

APRIL 27, 2021

Sally Beauty has teamed up with intelligent pricing platform Revionics , a division of A p tos , to optimize its pricing strategies with the aim of increasing customer loyalty and revenue. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

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Customer Loyalty Reference Information Retail 264

lateshipment

MARCH 3, 2025

Returns management is majorly customer-centric and refers to the process of handling any damaged or unwanted products that have been sent back from customers to the supply chain. It provides a hassle-free return process for consumers, which is a huge plus for better customer satisfaction. What is Reverse Logistics?

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Management Shipping Costs eCommerce Shipping Labels 130

365 Retail

AUGUST 5, 2022

Building customer loyalty and improving retention rates are targets many companies strive to achieve. Changing the customer service process can help businesses get one step closer to accomplishing these targets. Business leaders looking for ways to build customer loyalty and improve retention should keep reading.

Customer Loyalty 108

Customer Loyalty Improvements Customer Social Media 108

Retail TouchPoints

JULY 20, 2021

Customer service received renewed attention among retailers last year following the forced shifted to digital communication and service channels. According to the 2021 Retail TouchPoints Customer Loyalty Benchmark Survey , 58% of retailers gained new ecommerce customers as a result of the pandemic.

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Customer Customer Loyalty Reference Channel 299

Retail TouchPoints

JANUARY 18, 2024

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Retail 317

Retail Customer Loyalty Games Reference 317

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? The North Face.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services eCommerce 143

Kissmetrics

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Groove

JUNE 9, 2021

Delighting Customers. Use A Customer Loyalty Program. No matter whether you're selling consumer goods or B2B services, delight customers even after they've purchased by delivering value. Using a customer loyalty program is a great way to encourage customers to return, too. Celebrate Their Milestones.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

Groove

JULY 21, 2020

To help you visualize the different monthly costs for email plans, refer to this Klaviyo Pricing: Email chart. Establish deeper and more personal relationships between customers and your brand with SMS marketing. Interacting uniquely with each customers helps to instill trust in your brand and build customer loyalty.

eCommerce 328

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

Forrester eCommerce

JANUARY 23, 2024

The low-key December 21 announcement that Jigsaw, part of the ESW Capital portfolio, acquired customer advocacy and community platform Influitive has fueled post-holiday chatter among customer marketers, vendors, and strategy and services consultants.

Customer 294

Customer B2B Reference Marketing 294

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Smile.io

NOVEMBER 15, 2023

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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Customer Loyalty Customer Beauty and Health Food and Beverages 68

Retail TouchPoints

SEPTEMBER 13, 2023

For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. Tackling issues that affect the overall customer experience is crucial. However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year.

Shipping Costs 277

Shipping Costs Payment Services Banking Retail 277

lateshipment

MARCH 7, 2025

References When you are courteous enough to send your customers a mailer saying thanks, a random wish here and there or even a mailer asking if they’re satisfied with the purchase and the experience, they are bound to think highly of you and refer you to others. If theyre satisfied with your store, they will refer you.

Shipping Costs 130

Shipping Costs Customer Retention Reference eCommerce 130

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 92

Customer Loyalty Customer Jewelry Social Media 92

Retail TouchPoints

MAY 10, 2024

Full communication in the Data Management Hub allows teams to meet at the point of reference and have direct access to all data, tickets and communication/update records. And finally, you want to be able to synchronize your data across different platforms. On-the-spot communication.

eCommerce 290

eCommerce Management Information Customer Loyalty 290

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 88

Customer Loyalty Customer Beauty and Health Food and Beverages 88

Groove

JULY 31, 2023

Understanding Basic eCommerce Automations One of the key components of marketing automation is “Flows” or “Series”, which refer to a combination of email and SMS communications. By understanding their needs, preferences, and pain points, you can make informed decisions to enhance your products, services, and overall customer experience.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Groove

JULY 19, 2019

Considering an eCommerce loyalty program app? As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones.

Recommendation 191

Recommendation eCommerce Customer Loyalty Customer Retention 191

UpSellIt

FEBRUARY 13, 2019

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. Note your history of “hassle-free returns.”

Customer Loyalty 62

Customer Loyalty Shipping Costs Customer Shipping 62

Ecommerce Platforms

AUGUST 29, 2022

Shopify apps can help with everything from SEO to email marketing, and customer service. Customer loyalty apps allow you to build your own loyalty program, referral strategy, or simply distribute loyalty points to customers. What Are The Most Popular Loyalty Apps for Shopify? Limited customer support.

Shopify 210

Shopify Customer Merchant Services Shipping Costs 210

Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the other hand, over time, your customer acquisition costs will decrease.

Social Media 356

Social Media Improvements Customer Loyalty Customer Experience 356

Forrester eCommerce

NOVEMBER 7, 2024

Our first Forrester Tech Tide™: B2B Customer Advocacy and References Management, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it also spurred innovation. Marketers have plenty of options.

Customer 195

Customer Marketing B2B Reference 195

Groove

JANUARY 30, 2019

What is an eCommerce Loyalty Program? eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Customer Loyalty Program Tools.

Customer Retention 185

Customer Retention eCommerce Customer Customer Loyalty 185

Retail TouchPoints

JULY 3, 2024

Bias refers to systematic errors in judgment or decision-making, often stemming from ingrained prejudices or flawed data. Prioritizing ethics strengthens public and stakeholder trust, crucial for long-term reputation and customer loyalty. Bias and morality diverge in the domain of AI due to their distinct natures.

Customer Loyalty 276

Customer Loyalty Technology Reference Management 276

Smile.io

JANUARY 2, 2020

Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? NaturAll Club rewards customers who sign up right away: gifting 150 avocados, and an extra 100 if they refer a friend.

Customer Loyalty 84

Customer Loyalty Customer Travel Customer Retention 84

365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. What is a customer loyalty program? Both brands are incredible case studies when it comes to fostering customer loyalty.

Customer Loyalty 52

Customer Loyalty Customer Retail Customer Retention 52

Kissmetrics

JANUARY 7, 2022

In digital marketing, website performance generally refers to how fast a web page loads and displays content. Website performance can also be used more generally, to refer to the overall impact a website has on a business. Customer loyalty: The easier it is for customers to buy, the more likely they are to stay loyal.

Improvements 274

Improvements Reference Download SEO 274

Retail TouchPoints

MAY 21, 2024

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact.

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Consumer Fashion Reference Travel 277

lateshipment

MARCH 15, 2025

From proactive communication to seamless issue resolution, this guide will take you through critical strategies to keep customers happy, engaged, and coming back for more. Good after-sales service helps make the customer feel valued and less like a dollar bill.

Payment Services 130

Payment Services Shipping Costs eCommerce eCommerce Platforms 130

lateshipment

SEPTEMBER 2, 2021

Creating a cohesive brand identity across all touchpoints is crucial to boost customer loyalty and brand recall. For eCommerce businesses, premium packaging can be a powerful way to brand the shipping experience, as a customer may share a photo or upload an unboxing video of the delivered package on social media. the customer).

Shipping Costs 246

Shipping Costs eCommerce Supplies Fulfillment 246