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Amazon Makes Business Accounts Free for Sole Operators

Retail TouchPoints

In its ongoing bid to appeal to small business owners, Amazon is making business accounts free for sole operators who already have a personal Prime membership. The price of other Amazon Business account tiers will remain the same. “ We’re very focused Amazon-wide on being an ally of the small business customer.

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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Its simplicity works for the retailer and customer alike.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the Shopping and Customer Experience

365 Retail

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

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How to Build Loyalty on Small Business Saturday

Smile.io

Small Business Saturday is November 26th and holiday sales are in full swing across retail stores and ecommerce sites. Black Friday and Cyber Monday may be the main stars of the upcoming retail events, but Small Business Saturday is becoming just as popular. Be where your customers are.