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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Social media copy. Product page copy.

Marketing 354
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How to Build Loyalty on Small Business Saturday

Smile.io

Small Business Saturday is November 26th and holiday sales are in full swing across retail stores and ecommerce sites. Black Friday and Cyber Monday may be the main stars of the upcoming retail events, but Small Business Saturday is becoming just as popular. Implement a strong social media strategy.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Social Media Advertising, Campaigns & Retargeting.

eCommerce 419
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How Retailers Can Use Snapchat To Boost Sales

RTP blog

By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. Better brand awareness, customer loyalty and ultimately, sales. Why Should Retailers Look To Use Snapchat In Their Marketing?

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eCommerce Content Marketing: Here's What's New

Groove

Some customers feel that watching an influencer browse or promote a product offers the same information that they would gather at the store in person, without requiring them to physically drive to a retail location. Today, accepting a variety of payment options is important to make life easier for your customers.