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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something else that all retailers hate: They fill up carts without making a purchase. By far one of the biggest misconceptions for many retailers revolves around free shipping.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. She wore it and the retailer got blasted with traffic.

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2021 Technology Predictions for Retail Industry

iVend

2020 was a difficult year for the world and offline retail in particular was hit hard. However, innovation didn’t stop evolving, online retail boomed more quickly than ever before and delivery infrastructure became super sophisticated. Here are our predictions on the tech trends that will shape retail in 2021.

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The Value Of Perception In The Online Experience

RTP blog

Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their web site and e-Commerce experience is an integral part of how they’ll survive and grow in today’s changing retail landscape. What may look good to you, may be exactly the opposite of what will entice your customers.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. So, what is your small business doing to keep up with the changing demands and latest trends? There are so many different ways you can partner with your fellow small business owners.