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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the Shopping and Customer Experience

365 Retail

In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A notable 75% of savvy consumers who frequent both small and large retailers are primarily lured to big-box stores due to cost efficiencies.

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Amazon Makes Business Accounts Free for Sole Operators

Retail TouchPoints

In its ongoing bid to appeal to small business owners, Amazon is making business accounts free for sole operators who already have a personal Prime membership. The price of other Amazon Business account tiers will remain the same. “ We’re very focused Amazon-wide on being an ally of the small business customer.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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2021 Technology Predictions for Retail Industry

iVend

2020 was a difficult year for the world and offline retail in particular was hit hard. However, innovation didn’t stop evolving, online retail boomed more quickly than ever before and delivery infrastructure became super sophisticated. Here are our predictions on the tech trends that will shape retail in 2021.

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How to Promote Your Business

Wiser

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Why Are Promotions Important For Businesses?

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Best Retail POS Systems for 2020

Ecommerce Platforms

Brick and mortar stores are now increasingly seeking the best retail POS systems because run-of-the-mill point of sale solutions just don’t cut it anymore. According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions.

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