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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

China Trade War: A Case Study in Disruption The U.S.-China Empirical research, including a study from the National Bureau of Economic Research (NBER), found that tariffs were almost entirely passed on to U.S. The Scars of the 2018-2019 U.S.-China During this period, the U.S. consumers, driving up prices across key retail categories.

Retail 278
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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

Retail TouchPoints

While delivery speed or online conversion rates for an ad campaign are essential to track, customer lifetime value (CLV) should be treated as the most crucial KPI for retailers in 2024. This meteoric rise in cost further skews the oft-repeated rule that customer acquisition costs 5X more than retaining existing customers.

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

If that’s the first experience a customer has with your brand then at best, they’ll buy something from you once because it’s on sale. At worst, they’ll wonder what’s so wrong with your brand that you have to resort to these measures to win customers. With the right strategy, you can drive true customer loyalty. .

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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

Examples of these new tactics include targeting “lost” customers and/or customers who are “at risk of not purchasing again” by incentivizing them to purchase. Additionally, we segmented reward campaigns to build customer loyalty and reduce total abandoned carts with abandoned cart mitigation tools.

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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

From virtually trying on cosmetics to visualizing furniture in their living spaces, AR/VR helps ensure that the product aligns with customer expectations and how they plan to use the product.

Retail 298
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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester eCommerce

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

Banking 243