Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations. Yet no one would have foreseen how train travel could reach this pinnacle in […]

Travel 349

Travel Customer Customer Loyalty B2B 349

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 92

Customer Loyalty Customer Jewelry Social Media 92

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 88

Customer Loyalty Customer Beauty and Health Food and Beverages 88

Retail TouchPoints

AUGUST 23, 2023

The shoe brand, known for donating a pair of shoes to a child in need for each pair sold, provided VR headsets to enable shoppers to join TOMS employees and partners as they travel to communities around the world, measuring and outfitting children with new shoes. Loyalty must adjust to meet those evolving consumer expectations.

Travel 243

Travel Clothing Technology Customer Loyalty 243

Retail TouchPoints

JUNE 3, 2021

In addition to retailers, Stackla also serves businesses in the travel and hospitality, education, CPG, food and beverage, automotive and leisure industries. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

Food and Beverages 179

Food and Beverages Marketing Automotive Leisure 179

Smile.io

JANUARY 2, 2020

Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? Marriott Bonvoy has even branded itself as being synonymous with “good travel.”

Customer Loyalty 84

Customer Loyalty Customer Travel Customer Retention 84

Retail TouchPoints

MAY 24, 2023

Where Does Customer Loyalty Lie? Customer loyalty is always a hot topic. The three new shopper cohorts that align with this shift in mindsets and behaviors can indicate how brands should position their marketing strategy to achieve the best cut-through. Look at brands like Heinz or Coca-Cola.

Retail 297

Retail Customer Loyalty Consumer Travel 297

Retail TouchPoints

JANUARY 11, 2023

But first, he spoke with Retail TouchPoints to offer a glimpse into his entrepreneurial mind, including his lessons on driving customer loyalty through innovative physical experiences. Lesson 1: Embrace all the senses to bring your brand to life. The first 10 people who find me will get a free T-shirt.

Retail 277

Retail Social Media Customer Loyalty Travel 277

Retail TouchPoints

SEPTEMBER 24, 2024

Marketers today have very little time to capture a consumer’s attention, which exasperates the need to reach that right customer with a hyper-relevant message in their precise moment of need. To do this, you need to start with thoroughly understanding your customer and their behaviors. Enter: Data-Driven Targeting.

Shopping Carts 290

Shopping Carts Marketing Customer Loyalty Travel 290

Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. And now, people are traveling more. Go There is a double entendre to not only fulfill those travel fantasies, but also go there with your style and take it to the next level.

Fashion 264

Fashion Travel Multi-channel Games 264

Kissmetrics

DECEMBER 21, 2020

However, natural language generation is beneficial for a range of other sectors , including: Finance and data analysis: For report creation Healthcare: For interpreting data and creating medical reports E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience Journalism: Create and update news reports.

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. In other words, it is an offer from your brand that is distributed by third parties such as financial institutions or travel booking sites.

Merchant Services 264

Merchant Services Retail Payments Gifts 264

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Forrester eCommerce

OCTOBER 26, 2022

This service helps digital leaders across industries — including financial services, travel, retail, healthcare, […]. If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Financial Services 195

Financial Services Travel Improvements Retail 195

Retail TouchPoints

FEBRUARY 1, 2022

Imagine the dusty square in Egypt where there were some traders gathering around, bringing their wares to sell for the day, and people would travel to the marketplace to buy those wares. In this scenario, the consumer and the retailer both did a lot of work traveling to a space to trade.

Consumer 245

Consumer Travel Social Media Customer 245

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Retail TouchPoints

AUGUST 7, 2023

From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems. When it comes to the digital marketplace, the post-shopping cart experience and throughout the customer lifecycle is where a digital ecosystem brings the most value.

Subscription 246

Subscription B2B Mobile Customer Experience 246

lateshipment

MARCH 4, 2025

You see, it allows you to collect data from your varied customers and segment their feedback based on who you want to market to. Understand how to personalize your customer experience by asking them questions such as the type of car they drive, if youre selling car accessories, or how often they travel if you offer traveling gear.

eCommerce 130

eCommerce eCommerce Platforms Customer Experience Improvements 130

Retail TouchPoints

NOVEMBER 17, 2023

When flights are delayed or canceled, many airlines provide access to luxury airport lounges or offer a travel voucher as compensation. For situations in which customers are purchasing a low-end product option to the point of inventory depletion, retailers can substitute an upgrade to the premium option.

Shipping Costs 264

Shipping Costs Customer Experience Supplies Improvements 264

Retail TouchPoints

OCTOBER 16, 2023

For instance, a fashion retailer could create a quiz titled “Discover Your Ultimate Black Friday Style,” asking customers about their preferred clothing choices for holiday parties or winter getaways. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

Social Media 278

Social Media Consumer Information Marketing 278

ROI Revolution

MARCH 12, 2020

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204

eCommerce Shipping Costs Social Media Events 204

Kissmetrics

JANUARY 17, 2022

Most often, businesses use them to create engaging customer experiences in a way that is more meaningful and personal to the individual. Additionally, it’s a way to build customer loyalty and brand recognition while reducing your acquisition costs. Personalized marketing is a powerful tool for marketers and business owners.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 25, 2023

For retailers that have a community of customers centered on their brand, creating in-store community spaces can increase traffic, strengthen customer loyalty and attract new customers who are seeking communities aligned with their interests. Set up space for customers to relax.

Retail 230

Retail Sporting Goods Consumer Department Stores 230

Retail TouchPoints

AUGUST 8, 2023

Members earn points not only from their own purchases but also from those made by friends and family, and they can work together with other students to earn other perks such as a free travel getaway. Check out the Hit List to see other brands leading in the new era of loyalty!

Travel 241

Travel Consumer Events Games 241

Retail TouchPoints

MAY 21, 2024

For example, she has become entrenched in the music industry and constantly travels to unearth new creative inspiration. Showing Up Authentically to Drive Community While Zhao’s strong heritage serves as the AKKI brand’s North Star, she is constantly seeking inspiration from new cultures and communities.

Consumer 277

Consumer Fashion Reference Travel 277

365 Retail

DECEMBER 12, 2022

3) Customers will demand more in return for their loyalty. Shoppers will travel back to physical retail spaces as postage charges rise and retailers such as H&M are set to introduce additional costs. The post Discount disbelief, returns charge debate, and customer loyalty at a premium.

Customer Loyalty 59

Customer Loyalty Consumer Customer Multi-channel 59

Retail TouchPoints

MARCH 2, 2021

By most accounts, consumers prefer to return in-store, avoiding the complications of printing labels, re-packaging products and traveling to the post office. Most Consumers, Even Those Shopping Online, Prefer to Return In-Store.

Merchant Services 328

Merchant Services Retail Multi-channel eCommerce 328

365 Retail

APRIL 8, 2025

In the race for customer loyalty, retail has much to gain by studying how fitness platforms and sportsbooks keep their audiences coming back day after day. Personalisation is the Future of Loyalty Generic rewards no longer cut it. Retailers could take a cue from these models.

Small Business Retail 52

Small Business Retail Retail Subscription Mobile Payments 52

Optimizely

NOVEMBER 23, 2017

If you give your email, you join the #WCOgirlgang, an active Instagram community that shares beautiful and inspiring travel photos. For customers who are thinking about making a purchase, but aren’t ready to pull the trigger just yet, try to convince them to set up an account on your site. Save products easily.

Shipping Costs 150

Shipping Costs B2C Customer Loyalty Travel 150

365 Retail

OCTOBER 6, 2023

32% are planning to spend £100 – £200 on food and beverage and people are planning to spend up to £100 on decorations (60%), travel or hosting (35%), and entertainment (44%) Our research also highlighted that people would spend on average £50 – £100 more if they were able to use checkout finance products (like BNPL) and pay off in 2024.

Food and Beverages 116

Food and Beverages Payments Travel Presentation 116

lateshipment

DECEMBER 17, 2021

The other part is customers being forced to give up experience-based spendings such as travel, movie, or restaurants in return for product purchases. The Impact of the Supply Chain Disruption on Customer Loyalty. Not to forget that it can be even more frustrating when they are unable to receive the product in time.

Shipping Costs 130

Shipping Costs eCommerce Shipping Customer Loyalty 130

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Kissmetrics

OCTOBER 29, 2020

Who your customers are: Are you targeting new moms, weekend warriors who are active on the weekends? You should have a basic idea of the customer you’re targeting. Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados?

Marketing 363

Marketing Document Channel Social Media 363

Steve Dennis

MAY 20, 2020

For the others, including those more than 15 miles away, the analysis needs to be far more detailed, particularly it relates to core customer’s willingness to travel given traffic patterns and the like, as well as the ready availability of convenient alternatives, including shopping online where the competitive set is far broader.

Department Stores 174

Department Stores Operations Customer Loyalty Travel 174

iVend

JUNE 26, 2020

Leading winter apparel and travel accessory retailer, COLDWEAR has just joined the growing iVend Retail network. COLDWEAR carries a wide collection of winter jackets, sweaters, hats, gloves, scarves as well as travel-related accessories like luggage, travel pillows and luggage locks to meet customers’ Fall and Winter holiday needs.

Travel 73

Travel Apparel Accessories Point of Sale 73

SellBrite

JANUARY 26, 2018

To continue building a sustainable and profitable ecommerce business in 2018, you need to spend time thinking about what you’re going to do differently this year, what you’re going to scale back, and what you’re going to double down on in order to attract, convert, and keep new customers over the next 12 months. Know What Makes You Different.

eCommerce 159

eCommerce Blog Customer Loyalty Travel 159

GetElastic

JULY 20, 2017

Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%.

Customer Experience 140

Customer Experience Technology Social Media Demo 140