GetElastic

APRIL 28, 2016

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using.

Multi-channel 113

Multi-channel Online Catalogues eCommerce eCommerce Platforms 113

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Email Audience

SEPTEMBER 30, 2024

This personalized approach ensures your customers feel understood and supported throughout the process. Example: A lead downloads an eBook from your site. To keep your brand top of mind, engage your audience on multiple channels. A good marketing automation tool lets you run multi-channel campaigns.

Marketing 52

Marketing Social Media Customer Retention Multi-channel 52

ChannelAdvisor

MAY 16, 2018

Digital Touchpoint #2: Channel Diversification. Expand to new sales channels. From eBay to Walmart to Google Shopping, plus dozens of other channels, scaling to new marketplaces and platforms helps ensure your products stay in front of purchase-ready consumers. Optimize product content across channels. But not Eric.

Consumer 78

Consumer Social Media Multi-channel Gifts 78

Kibo

MAY 14, 2014

Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

AcquireConvert

JULY 26, 2024

At its core, marketing seeks to match a company’s products or services with the needs of its customers. This involves crafting compelling messages, selecting the right communication channels, and ensuring that the product or service is accessible to the intended audience.

Marketing 36

Marketing Social Media Multi-channel PPC 36