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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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The Case for Extreme Personalization

GetElastic

What’s bad for customers is bad internally too. The silos mean that sales, billing and fulfillment staff can’t readily access a clear, unified picture of each individual customer. Many of these use-case scenarios come from our experience working with customers to help them in their quest for extreme personalization.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

Set up a referral program to reward people for recommending your products and services to their social network. Their customers typically want help with streamlining their operational efficiency. To help their customers, LegalSuite offers a free eBook with ways to make their legal operations run more efficiently.

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4 of the Best Examples of Customer Analytics Software

Omnisend

Today, customer analytics comes in the form of software, which ecommerce retailers and marketers can use to automatically capture customer data in real-time. This way, you can send highly relevant messages with recommendations and deals that you know that they want and appreciate. Analyzing Your Customer Data.

Customer 134
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. recommended]. Product coupons.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. You could also send product recommendations based on their previous purchases. You've probably seen on Amazon the ‘customers who bought this item also bought this’ section.

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Should You Have a Referral Program, Affiliate Program, or Both?

Smile.io

Are you looking for short-term customer acquisition or long-term customer retention? Referral programs are great for retention because a recommendation from someone we know is the most trusted form of advertising. Put your most loyal customers to work for your brand with a world-class referral program.