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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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2024 Holiday Shipping Guide: Deadlines, Surcharges, and Smart Strategies for E-commerce Businesses in the US and Canada

lateshipment

For e-commerce businesses, this means it’s time to prepare for the busiest time of the year. Key Holiday Shipping Deadlines in 2024 Getting your customers to spend with you is just halfway to the finish line. Getting their products into customers’ hands is a bigger challenge for e-commerce businesses during this busy season.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

Other retailers then cite this as a reason for not offering the option: “Why would we spend money to add these security features when our customers aren’t even going to use them?”   There is, however, a glimmer of hope. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. Why does that matter?

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What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Why Is AOV Important in eCommerce? What Is AOV?

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

With this knowledge in hand, you can make a more informed decision as to whether HubSpot is the right platform for your eCommerce business. HubSpot is a cloud-based software-as-a-service company that offers a full stack of marketing, sales, and customer support software for your online store. What Is HubSpot?

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Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While…