Remove Customer Retention Remove eCommerce Marketing Remove Shipping Costs
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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Omnichannel E-Commerce Strategies Provide a Better Customer Experience.

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

And you can clearly see this particular brand is heavily focused on increasing returning customer spend. . This is because earn net new customers is expensive. It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility).

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Free shipping.

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How to Choose The Right Ecommerce Agency

Kissmetrics

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. The 6 Top Ecommerce Agencies.

eCommerce 275
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The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

BigCommerce

61%: Extra costs (shipping, taxes, fees) were too high. 24%: Couldn’t see or calculate total order cost up-front. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Maybe they got confused about shipping costs.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Acquire new customers. Reduce advertising costs.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned.

Retail 278