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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising.

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. Why does that matter?

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

With this knowledge in hand, you can make a more informed decision as to whether HubSpot is the right platform for your eCommerce business. HubSpot is a cloud-based software-as-a-service company that offers a full stack of marketing, sales, and customer support software for your online store. What Is HubSpot?

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

The most successful ecommerce and retail businesses are metrics obsessed. How to Measure Ecommerce Success. To properly measure ecommerce success, you need to have 3 main goals in mind: Selecting the right ecommerce key performance indicators (KPIs) and then tracking/measuring their corresponding metrics.

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eCommerce Loyalty Programs: How to Increase Customer Retention

Groove

What is an eCommerce Loyalty Program? eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Types of eCommerce Loyalty Programs.