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What Is AOV? Meaning, Importance & Tips to Improve Average Order Value

Groove

Average order value—or AOV—is a critically important performance metric when it comes to eCommerce stores. The AOV meaning is simple: It measures the average amount of money that your customers spend in a single transaction with your eCommerce business. Why Is AOV Important in eCommerce? What Is AOV?

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How the Subscription Economy Is Reimagining Every Industry

Retail TouchPoints

Over the past few years, the subscription economy has grown to new heights. The digital transformation of commerce and the major shifts to subscriptions were crucial for companies in all markets to find a way to survive beyond the pandemic and create new channels to thrive. What Makes Subscriptions Appealing?

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Amazon has a lot of the same problems that most retailers have when dealing with customer service. They still deal with customer complaints with varying degrees of success, just like everyone else. online retail sales.

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5 Must-Know Tips For Shopify Subscription Programs

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, through a subscription-based model. Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs. Replenishment.

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[eCommerce 2021] A Step-by-step Guide to Customer Retention

lateshipment

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one.

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Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). All while not paying a dollar up front. Sound interesting?

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. They forecast that 3.0%