Groove

OCTOBER 22, 2024

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. When you use a multi-channel eCommerce platform, things like managing inventory, tracking customer interactions, and ensuring consistent pricing across channels become a lot more streamlined.

eCommerce Platforms 325

eCommerce Platforms Omnichannel Online Retail Multi-channel 325

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Groove

JANUARY 30, 2019

Businesses should consider this kind of program if their customer personas can support an additional expenses. These programs align with customer values and beliefs to benefit a greater cause. For example, for every $50 a customer spends, a business could donate $5 to charity. Value-based Program. Partner Program.

Customer Retention 179

Customer Retention eCommerce Customer Customer Loyalty 179

BigCommerce

APRIL 18, 2018

A few example ecommerce KPIs to consider as your OMM are: Customer Lifetime Value (CLV): The estimated amount of total purchases a customer will make with your business over the lifetime they are with your brand. For example, transactions are expected to be made by the highest engaging customers and visitors to your site.

Download 418

Download eCommerce Social Media Shopping Carts 418

Kissmetrics

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Take my case for example. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more.

Social Media 334

Social Media Blog Channel Events 334

FastSpring

OCTOBER 13, 2020

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

Customer Retention 148

Customer Retention Customer Payment Services Subscription 148

Groove

OCTOBER 9, 2024

The email marketing customer journey can be summed up as a series of touchpoints that a shopper experiences from the moment they become aware of your brand until they make a purchase (and beyond). Each stage of the journey—from initial interest to post-purchase interactions—plays a key role in driving sales and keeping customers engaged.

Marketing 358

Marketing Customer Customer Retention Recommendation 358

Kissmetrics

DECEMBER 8, 2020

Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. The most effective social media ads raise awareness for your brand. Like in any setting, social media users need to move down the sales funnel before they can convert.

Mobile 363

Mobile Social Media Article Payment Services 363

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Value-based Programs — Typical for ethically conscious brands or brands partner with charities, value-based programs take action when customers spend a certain amount. Use Hashtags.

Social Media 115

Social Media Improvements eCommerce Customer Retention 115

BigCommerce

FEBRUARY 1, 2018

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. For example, use a scheduling tool like Calendar or Mixmax to organize meetings. Check social media network notifications and post a new update to your social media networks twice a day.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Optimizely

OCTOBER 22, 2020

Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person. Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367

Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Always engage with customers.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

BigCommerce

JUNE 13, 2017

For example, a company that spends $2,000 on an online advertising campaign in a single month. The savings that George can offer through points and rewards encourages customer retention, as well as referrals, and allows the brand to focus on delivering what they do best (selling a great product as an affordable price).

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Retail TouchPoints

FEBRUARY 8, 2023

For example, Snapchat lost 25% of its shares due to a decline in ad spending. Another major benefit of email marketing is that you never have to compete with algorithms on social media or search engines. Email marketing also opens your business up to increase revenue using your existing customers. There are 4.2

Social Media 245

Social Media Retail Customer Retention Consumer 245

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Customer Acquisition Cost (CAC): Are You Spending Too Much on Acquiring Customers?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Retail TouchPoints

JANUARY 18, 2022

For example, when surveyed outside of the holiday season , shoppers ranked free and faster shipping, instant discounts, free giveaways and surprise rewards as benefits that motivate them to stay or renew a loyalty program membership. Create benefits that inspire action, like social kickbacks. It’s Time to get Creative.

Customer Retention 283

Customer Retention Social Media Shipping Point of Sale 283

Retail TouchPoints

DECEMBER 20, 2021

As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

Social Media 252

Social Media Customer Retention Technology B2C 252

Kissmetrics

JULY 31, 2021

Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. For example, you might use Google Analytics or email automation software to measure your success rates.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

APRIL 21, 2021

While consumers may be able to shop on social media, a website, and a brick-and-mortar store, they can’t move seamlessly between them. Omnichannel e-commerce provides a better customer experience and allows your brand to take advantage of new platforms, increase customer retention rates, and boost sales.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

lateshipment

OCTOBER 2, 2023

And providing a voice to the customer can go a long way. Customer retention activities Customer retention activities could be a number of activities with which you can stay in constant touch with your customers and build a relationship with them. For example, take Starbucks.

Marketing 130

Marketing Customer Retention Channel Social Media 130

Smile.io

MARCH 1, 2023

To put this concept into perspective, we’ve put together a list of the 10 best socially responsible initiatives from different brands and industries that keep customers coming back for more. It’s easy for customers to support something positive if they are already shopping for an item they use every day.

Customer Retention 100

Customer Retention Customer Apparel Clothing 100

BigCommerce

SEPTEMBER 21, 2018

Examples of Affiliate Program Payouts: Direct Sales. Earn commissions on actions like email sign-ups, social media follows, form submissions, content downloads, etc. After all that, there are some final factors you need to consider when calculating commissions, including customer retention and lifetime value.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. For example, the screenshot below shows how Quality Matters links to its webinar registration page from within its success stories (a blog post).

Webinar 349

Webinar Social Media Blog Books 349

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 84

Customer Retention Customer Social Media Merchant Services 84

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Groove

NOVEMBER 12, 2020

For example, if a customer recently purchased a camera from your store, personalize their experience with your brand by following-up with an email featuring SD cards, batteries, lenses or anything else related to the product. Also, dedicate time to see how your customers are talking about your brand on social media.

Customer Experience 248

Customer Experience Improvements Customer Social Media 248

Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. For example, Verneek, a New York City-based software startup, has a generative AI application called Quin Shopping AI.

Merchant Services 273

Merchant Services Shipping Costs Retail Social Media 273

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 71

Customer Retention Customer Customer Loyalty Merchant Services 71

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

Small Business Retail 260

Small Business Retail Social Media Retail Leisure 260

Kissmetrics

OCTOBER 24, 2017

You can optimize content and calls to action throughout the customer journey. For example, organic visitors may see a pop-up box to sign up for a product demo sooner than visitors from social media. Throughout your career, you’ve learned that business centers around serving the customer. Spot User Inactivity.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

Omnisend

APRIL 28, 2021

Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. However, retention isn’t as clear-cut as this (honestly pretty old) soundbite. For example, using cart abandonment messaging within a retention marketing strategy.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

Kissmetrics

JANUARY 17, 2022

You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. You can also use segmentation to identify where the customer is in their journey or to encourage sales. An example of email segmentation in action is Sephora.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

DECEMBER 14, 2017

If the majority of your customers are highly engaged, you know your business is in good shape and you don’t have to worry too much about customer retention rates and brand loyalty. But if you have a high number of unengaged customers, it’s already past time for a marketing campaign intervention.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

JUNE 23, 2022

If your customers are largely Gen Z students and millennial parents, accurate personalization can set you apart from competitors by making it easy for busy back-to-school shoppers to find exactly what they need. You can also use personalization data to create bundle and subscription offers tailored for your BTS customers.

Payment Services 285

Payment Services eCommerce Payments Retail 285

Retail TouchPoints

JULY 14, 2021

Not offering the payment methods expected by your customers might mean the difference between a customer won and cart abandonment. For example, a business with customers across the globe will find it extremely beneficial to offer PayPal as a payment method. No Compatibility with Social Media.

eCommerce Platforms 255

eCommerce Platforms Payment Services eCommerce Small Business Retail 255