Groove

OCTOBER 22, 2024

Unified Customer Data There's no overstating the value of customer data—and with an omnichannel eCommerce platform, you can track customer interactions and purchase history across all channels. This makes it easier to understand buyer preferences, create personalized marketing campaigns, and offer better support.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey?

Marketing 364

Marketing Customer Customer Retention Recommendation 364

Omniconvert

DECEMBER 31, 2020

Customer behavior is always involved, leaving marketers and eCommerce owners constantly on their toes when it comes to new ways. The post 7 Pro Tips How to Use Video Marketing for Customer Retention appeared first on Omniconvert Ecommerce Growth Blog.

Customer Retention 148

Customer Retention Customer Marketing Blog 148

Salsify

JANUARY 11, 2024

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

Customer Retention 153

Customer Retention Customer eCommerce Marketing 153

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Marketing 310

Marketing Social Media SEO Customer Retention 310

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kissmetrics

APRIL 21, 2021

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. Omnichannel e-commerce is a marketing approach that creates a unified customer experience across multiple platforms.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

MAY 20, 2024

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

Customer Retention 299

Customer Retention Fulfillment Mobile Customer Experience 299

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ”

Books 317

Books Customer Retention Social Media Mobile 317

Optimizely

AUGUST 7, 2018

This data powers your ability to execute lifecycle marketing — a strategy to engage with shoppers in the most relevant way according to where they are in their customer journey. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer? What customer lifecycle data do I need?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow? Let’s begin by discussing the basics of marketing ethics.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Omnisend

APRIL 28, 2021

While it’s important to keep your net wide and try to catch new customers, it’s equally vital, if not more so, to ensure that those who are already customers don’t slip through the netting. Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

Retail TouchPoints

MARCH 10, 2023

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. The internet and passively collected browsing behaviors have given many companies a low-cost way to track and observe customer behavior online. There’s no gray area with this approach.

Marketing 246

Marketing Customer Retention Consumer Information 246

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Find Co-Marketing Opportunities for Loyalty Programs. Inform Customers About Product or Service Offerings.

Customer Retention 264

Customer Retention Information Mobile Customer Loyalty 264

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

BigCommerce

SEPTEMBER 21, 2018

You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle. Then you’ll want to learn more about affiliate marketing. First, let’s define exactly what this form of performance-based marketing is.

eCommerce 344

eCommerce Customer Retention Payments Management 344

Omnisend

FEBRUARY 16, 2021

That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget. Four Main Benefits of Gamification Marketing. Omnisend, 2021. Omnisend, 2019.

Marketing 179

Marketing eCommerce Gifts Games 179

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

DECEMBER 17, 2021

Google ) Companies with well-defined omnichannel customer experience strategies see a 91% higher year-over-year increase in customer retention rate on average, compared to those without. Mariana Ruiz is the Senior Copywriter at Acquire , a conversational customer experience platform. Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Optimizely

JULY 24, 2018

Then, finally, you get a new customer over the finish line to buy your product or service. Phew, you think, that time and marketing budget we used paid off! Getting your customers to make that second purchase is crucial. Make sure to keep the action you want them to take easy and relevant, instead of spamming your customers.

X-cart 334

X-cart eCommerce Customer Retention Customer 334

iVend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

Customer Retention 94

Customer Retention POS Customer Retail 94

Retail TouchPoints

JUNE 15, 2023

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

Customer Retention 276

Customer Retention Jewelry Outdoor Fulfillment 276

lateshipment

FEBRUARY 28, 2025

Exchanges streamline the process by allowing customers to swap items without disrupting sales. Both options enhance customer retention while minimizing the financial impact of returns on your eCommerce business. Gift Cards Gift cards offer convenience and flexibility for both e-commerce businesses and customers.

Definition 130

Definition eCommerce Customer Retention Shipping Costs 130

lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). CAC includes the cost of marketing and sales.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention.

Marketing 246

Marketing Retail Information Customer Retention 246

Retail TouchPoints

DECEMBER 15, 2022

It also offers loyalty amplifiers such as sweepstakes, UGC contests and trivia, with the goal of helping brands enhance customer acquisition, program onboarding and education, revenue, point burn, customer retention and brand advocacy.

Customer Retention 263

Customer Retention Customer Loyalty Subscription Presentation 263

Forrester eCommerce

NOVEMBER 17, 2022

Loyalty marketers, the scope of your job just expanded. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. And before you panic, it’s a good thing.

Customer 195

Customer Customer Retention Supplies Marketing 195

Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

Multichannel 262

Multichannel Customer Retention Arts Consumer 262

Optimizely

OCTOBER 22, 2020

Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs. belong to at least one loyalty program, and a typical U.S. household actively uses five to 12 of them.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

Customer Retention 279

Customer Retention Document Improvements Information 279

Retail TouchPoints

APRIL 11, 2023

Instead, returns should be viewed as an opportunity to create a positive experience for a customer, leading to a loyal customer base and long-term ROI. Companies that invest in a personalized customer service (CS) program will see improvement in both savings and revenue, despite the loss on returns.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Retail 312

Retail Games Multi-channel Leisure 312