Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate
Kissmetrics
MARCH 2, 2021
This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This means this particular company is able to turn a $2.00
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