article thumbnail

4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This is one of the biggest offenders. Aberdeen Group ).

article thumbnail

12 critical KPIs for multichannel ecommerce

GetElastic

Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand. Here’s a guide to keep them all straight: Multichannel: bringing marketing, sales and fulfillment together. This is where metrics come in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

article thumbnail

Retailer Lessons from iGaming Companies

Retail TouchPoints

An iGaming company communicates with 1,147 consumer segments, nearly three times (401) the amount for retailers and other companies, according to Optimove research.

Retail 312
article thumbnail

How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

This is different from multichannel e-commerce, where brands sell across different channels but offer different experiences. An omnichannel e-commerce experience sounds better than a multichannel or single-channel experience, right? Omnichannel E-Commerce Strategies Provide a Better Customer Experience.

article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

article thumbnail

21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey. And improve customer retention. But, there is a catch. And it isn’t just budget.