RTP blog

JANUARY 9, 2019

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

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Retail TouchPoints

MARCH 3, 2025

Attentives data insights have helped us refine everything from SMS timing to abandoned cart strategies, leading to higher conversion rates and better customer retention. Cozy Earth is further optimizing its marketing efforts using tools like Send Time AI and Audience AI.

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Retail TouchPoints

MARCH 26, 2021

Distributed Order Management Technology for a Unified Customer Experience. Customers expect a seamless omnichannel shopping experience that enables them to buy anywhere and pick up anywhere with the least cost and hassle. That is where distributed order management (DOM) technology comes into play.

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Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Loyalty programs are considered among the best tactics for building customer retention, as they can help increase purchase frequency.

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Customer Retention Information Mobile Customer Loyalty 264

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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GetElastic

JULY 22, 2022

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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Ecommerce Platforms

SEPTEMBER 30, 2019

Consequently, an omnichannel marketing app with an overall rating of 4.8 And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing. What is Omnichannel Marketing? It doesn’t end there though.

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iVend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

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GetElastic

OCTOBER 12, 2021

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. Forrester ).And

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ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Be Ready With Your 2021 Omnichannel Strategy.

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Retail TouchPoints

MAY 20, 2024

2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc. Garnering more than 200 nominations, the Retail TouchPoints editorial team assessed all entries and selected winners based on various guidelines, including: overarching strategy, creative approach, tactical execution and overall results.

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Omnisend

APRIL 28, 2021

Enter retention marketing—the difference between constantly struggling to attract first-time buyers and comfortably selling to loyal customers. Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. Post-Purchase.

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Practical eCommerce

JANUARY 8, 2024

Five developments will likely hasten the convergence of ecommerce and physical selling The post Omnichannel Retail Will Accelerate in 2024 appeared first on Practical Ecommerce.

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Omnichannel Retail eCommerce Customer Retention 121

SellBrite

SEPTEMBER 5, 2020

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand.

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iVend

MARCH 14, 2022

According to the Association for Customer Loyalty, one of most effective tools for branding is omnichannel retailing. They quote research that shows that ‘ businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates ’.

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Optimizely

DECEMBER 20, 2018

Glambot: Focus on customer retention. The marketplace encourages customer retention by rewarding people who want to sell their makeup with 30% more in store credit than they would get in cash. Moda Operandi: embracing omnichannel and using all data available.

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Online Retail Marketing Retail Fashion 259

iVend

OCTOBER 6, 2022

That’s when the real magic of synergy happens, creating omnichannel retail ecosystems that increase the value of their retail technology investment. Retailers implement it because: Shoppers demand omnichannel: around the world, 50% of shoppers choose to shop via click and collect.

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Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024.

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ACH Multi-channel Technology Customer Retention 285

Retail TouchPoints

JUNE 15, 2023

These companies, and their award-winning strategies and campaigns, will be featured in more detail in an awards report, running later this June.

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Fabric Blog

JANUARY 13, 2021

Loyalty programs have long been a popular customer retention tool among brands and retailers. They encourage members to come back to the business by offering a variety of incentives that are not accessible to those not in the program.

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Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. What’s Next: Social. 3:30 PM – 3:50 PM. Wednesday: June 06.

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Internet Retail Magazine eCommerce Customer Retention 321

Retail TouchPoints

MARCH 30, 2023

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Most companies don’t understand where customer pain points are, and they’re not always that obvious,” said Witcher. View the session on demand.

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Retail TouchPoints

JUNE 27, 2022

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be. Promote Retention by Offering Something No One Else Can. The result?

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Shipping Costs Omnichannel Customer Retention Customer Loyalty 276

GetElastic

JULY 22, 2019

An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

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Retail TouchPoints

MARCH 25, 2024

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Founder and President Nick Bodkins describes Boisson as “the Sephora of NA.”

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Retail Article Omnichannel Customer Experience 260

Forrester eCommerce

NOVEMBER 17, 2022

Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

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Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

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Bryan Eisenberg

MAY 25, 2017

Align Customer Brand Expectations with Business Metrics : We conduct workshops/ projects where we plan and optimize the customer journey, content marketing, analytics and testing plans that increase sales, leads and improve customer retention.

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Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

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Ecommerce Platforms

OCTOBER 5, 2018

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations. And you know what? But, how good is it at that?

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eCommerce Platforms Omnichannel Merchant Services Payment Services 91

Optimizely

DECEMBER 14, 2017

If the majority of your customers are highly engaged, you know your business is in good shape and you don’t have to worry too much about customer retention rates and brand loyalty. But if you have a high number of unengaged customers, it’s already past time for a marketing campaign intervention.

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Customer B2C Customer Loyalty Customer Data 210

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another.

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Retail TouchPoints

FEBRUARY 2, 2021

To put it simply, WhatsApp vastly improves customer engagement possibilities by providing for all the essentials under one roof, including the ability to integrate AI support bots and promotional campaigns.

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Retail TouchPoints

JULY 26, 2023

Product catalog: With access to hundreds of brands just a click away, ecommerce customers have more options than ever before. Against the backdrop of ever-evolving options for services and products, many brands may feel customer loyalty is a thing of the past. But like many aspects of our industry, customer retention still exists.

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Fulfillment Operations Shipping Costs Order Fulfillment 240

Fabric Blog

DECEMBER 23, 2020

Editor’s Note: This article was inspired by a PRD and mobile app strategy our team created for one of the world’s largest omnichannel fashion retailers.

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