Retail TouchPoints
JUNE 15, 2023
These companies, and their award-winning strategies and campaigns, will be featured in more detail in an awards report, running later this June.
Optimizely
OCTOBER 22, 2020
Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person. Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs.
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Retail TouchPoints
AUGUST 15, 2022
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Consider the immersive 3D billboard Fortnite x Balenciaga launched in key markets to promote their partnership. Inflation and the threat of a recession are bringing discounts to the forefront.
MakeWebBetter
JULY 30, 2020
Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.
Kissmetrics
MARCH 2, 2021
Customer acquisition cost: ($1,020,000 / 1,020,000 customers) + $1.00 per customer = $2.00. As in our previous example, the amount is worth only the money extracted from customers. This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000.
Kissmetrics
MARCH 22, 2018
While brands obviously want customers to love their products enough to buy from them time and time again, we know no customer is 100 percent brand loyal. Even your most loyal customers have other brands they love and those are the very brands with whom you should consider working. Have a Backend That Supports Your Initiatives.
Kissmetrics
JUNE 14, 2017
You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention. EGO, a manufacturer of outdoor lawn equipment, sends their email subscribers announcements about upcoming deals.
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