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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. Customer acquisition cost: ($1,020,000 / 1,020,000 customers) + $1.00 per customer = $2.00. This means this particular company is able to turn a $2.00

Customer 350
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How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

B2B 146
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How to Choose The Right Ecommerce Agency

Kissmetrics

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

If I want to know more about how this will help me, I can scroll down the page to learn more about the domain overview, Top SEO pages, and keyword suggestions. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Easy enough.