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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

The first party includes outside, early-stage investors who use it to analyze the scalability of new Internet technology companies. They can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. per customer = $2.00.

Customer 350
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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Don’t forget to invest in the right technology. Social media marketing. Pay-per-click advertising.

Marketing 142
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Most are all about finding new customers. You’ve heard the statistics.

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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Agencies have access to innovative technology that makes it easier for your business to do business. What Is An eCommerce Marketing Agency? BigCommerce Website Support.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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6 SaaS Marketing Strategies to Speed Up Your Business Growth

FastSpring

In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Focusing on creating a consistent targeted content can help in growing and keeping your retention rate above average. PPC Campaigns. Free trials.

Marketing 121