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12 Proven Customer Retention Strategies in Retail

RETAIL MANAGEMENT SOFTWARE

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

The Cozy Earth marketing team sought a direct, personalized way to reach and serve customers across channels that aligned with the various buying journeys shoppers could embark on with its different product lines. Orchestrating SMS and Email for Maximum Impact Both SMS and email are integral to Cozy Earths marketing strategy.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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Post-Purchase Engagement: Strategies, Benefits, and Metrics for Success

lateshipment

In fact, it’s a proven fact that nearly 52% of all customers will go out of their way to buy from a brand they adore. That’s the secret strategy that keeps your brand top-of-mind after the sale. This is what makes customers feel valued, appreciated, and part of your brand’s family.

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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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Loyalty Program Apps: Our eCommerce Recommendations

Groove

As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones. What is a Customer Loyalty App?