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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

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eCommerce Loyalty Programs: How to Increase Customer Retention

Groove

Merchants use Smile.io’s software to reward their customers for completing any sort of profitable actions, whether they purchase items, refer a friend or for share a product on social media. Smile.io’s strives to help you increase customer retention and build loyalty while decreasing your dependence on ads and promotion.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. A repeat customer can provide a ton of value to a business.

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

There are many ways to build customer lifetime value, but first, let’s define it to make sure we are all on the same page. What is Customer Lifetime Value (CLV). Today, a healthy part of Super Hair Pieces’ customer base are loyal, repeat customers –– all without any major marketing campaigns.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

This is referred to as “CPC inflation,” and it looks as if CPC costs will continue to climb through the end of the fiscal year. Another major benefit of email marketing is that you never have to compete with algorithms on social media or search engines. Become active on social media. in Q1 of 2021. There are 4.2