10 Most Important Ecommerce KPIs to Measure in 2023
Retalon
AUGUST 22, 2023
However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). Customer Acquisition Cost (CAC) Definition Customer acquisition cost (CAC) is the total cost involved in acquiring a new customer. High retention means customers repeatedly purchase from you vs. competitors.
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