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12 Proven Customer Retention Strategies in Retail

RETAIL MANAGEMENT SOFTWARE

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. This means that customers will know exactly what to expect from your brand regardless of where they shop, so it can go a long way toward building trust and encouraging repeat business.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then. Customers can easily add funds specifically for use with that brand, building a stronger connection.

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5 Marketing Ethics to Follow on Social Media

Kissmetrics

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. In the age of social media, people demand brands to be transparent. Transparency in Marketing Ethics.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).