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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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What is the Difference Between B2B vs B2C for Paid Social Media?

Kissmetrics

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively. Service Hub According to a 2022 study, 86 percent of loyal customers will quit buying products from a brand if they have two or three bad interactions with customer service staff.

eCommerce 293
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. A repeat customer can provide a ton of value to a business.

Download 418
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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Customer Acquisition Cost (CAC): Are You Spending Too Much on Acquiring Customers?

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Just check out the findings from this HubSpot Research study. Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. The most effective social media ads raise awareness for your brand. Another type is social media engagement.

Mobile 363