Retail TouchPoints

MAY 2, 2023

However, not providing a frictionless customer experience has long-term growth implications that you need to consider if you hope to maintain a successful e-commerce business. You might even be proactively testing out new cost-saving strategies. Something that was once free is now an added cost — and customers are taking notice.

Customer Retention 278

Customer Retention Shipping Costs Customer Merchant Services 278

ecomdash

AUGUST 24, 2021

Customer retention is essential to any business. Here are seven customer retention strategies that can help you keep loyal customers. The post 7 Customer Retention Strategies for 2022 appeared first on Ecomdash.

Customer Retention 131

Customer Retention Customer eCommerce Marketing eCommerce 131

Retail TouchPoints

MARCH 3, 2025

The Cozy Earth marketing team sought a direct, personalized way to reach and serve customers across channels that aligned with the various buying journeys shoppers could embark on with its different product lines. Orchestrating SMS and Email for Maximum Impact Both SMS and email are integral to Cozy Earths marketing strategy.

Customer 260

Customer Marketing Channel Customer Retention 260

SheerID

AUGUST 3, 2022

Learn more about how your business can leverage zero-party data to improve customer retention.

Customer Retention 158

Customer Retention Improvements Customer Blog 158

Salsify

JANUARY 11, 2024

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

Customer Retention 153

Customer Retention Customer eCommerce Marketing 153

lateshipment

MARCH 7, 2025

In fact, it’s a proven fact that nearly 52% of all customers will go out of their way to buy from a brand they adore. That’s the secret strategy that keeps your brand top-of-mind after the sale. This is what makes customers feel valued, appreciated, and part of your brand’s family.

Shipping Costs 130

Shipping Costs Customer Retention Reference eCommerce 130

Omnisend

JUNE 8, 2021

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

MAY 8, 2024

Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. What should they be doing creatively to stand out?

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

lateshipment

NOVEMBER 4, 2024

Delayed shipments are more than an operational inconvenience; they come with hidden costs that affect customer retention and brand reputation. Potential Revenue Losses : Customers who experience delayed shipments are more likely to abandon their carts or cancel future purchases. Here are some effective strategies.

eCommerce 130

eCommerce Shipping Costs Shipping Operations 130

Groove

DECEMBER 5, 2024

Most importantly, it has seized the opportunity to expand its service offerings—keeping its customers, and their customers, as the main focus. At the same time, Halligan and Shah's new methodology for marketing strategies directly addressed the frustrations brewing in sales and marketing teams.

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Create a Content Strategy. Once you have a niche, it’s time to build your content strategy. I also have a content-driven online marketing strategy that’s fueled by my blog.

Social Media 334

Social Media Blog Channel Events 334

Retail TouchPoints

MAY 20, 2024

This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last mile and fulfillment. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

Customer Retention 299

Customer Retention Fulfillment Mobile Customer Experience 299

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. In-store promotional strategies also are still important to keep in mind.

Food and Beverages 304

Food and Beverages Games Consumer Customer Retention 304

Kissmetrics

OCTOBER 24, 2017

With the right strategies in place, you go from churning to closing more sales. Drops in user activity indicate a break in the customer-brand relationship. According to the Aberdeen Group , best-in-class businesses “achieve an 80% greater customer retention rate” compared to other organizations. Engage With User Behavior.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

Kissmetrics

AUGUST 16, 2021

You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. Since Pinterest started using this strategy, they’ve increased their users. Consider this a prime piece of real estate in your marketing strategy.

Webinar 349

Webinar Social Media Blog Books 349

lateshipment

SEPTEMBER 1, 2023

This is where the efforts taken up by brands to offer a great CX in the order delivery phase differ and have a profound impact on customer retention and revenue growth for businesses. By giving regular feedback, customers now feel heard and will more likely continue their association with your brand.

Customer Retention 130

Customer Retention Payments Payment Services eCommerce 130

Retail TouchPoints

JANUARY 3, 2024

Retailers must recognize that an efficient returns process is not just a cost-saving measure but also a growth strategy. By shortening the returns cycle, retail leaders can keep their inventory fresh and appealing, encouraging repeat business and customer loyalty.

Retail 278

Retail Shipping Costs Improvements Customer Experience 278

Retail TouchPoints

NOVEMBER 18, 2020

Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. Loyalty programs are considered among the best tactics for building customer retention, as they can help increase purchase frequency. Just how can they do that?

Customer Retention 264

Customer Retention Information Mobile Customer Loyalty 264

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. When implementing an omnichannel-focused strategy, it’s not necessary to launch every channel at once.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

MARCH 27, 2023

The retailer expands into new markets by first learning about the needs of local communities to determine the right place and time for entry, and this strategy will now be extended to how it handles customer retention. ”

Books 317

Books Customer Retention Social Media Mobile 317

lateshipment

FEBRUARY 28, 2025

Exchanges streamline the process by allowing customers to swap items without disrupting sales. Both options enhance customer retention while minimizing the financial impact of returns on your eCommerce business. Gift Cards Gift cards offer convenience and flexibility for both e-commerce businesses and customers.

Definition 130

Definition eCommerce Customer Retention Shipping Costs 130

Retail TouchPoints

JUNE 15, 2023

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

Customer Retention 276

Customer Retention Jewelry Outdoor Fulfillment 276

Optimizely

JULY 24, 2018

Repeat customers are truly the lifeblood of any ecommerce store. In fact, repeat customers are responsible for generating 40% of a brand’s revenue. That’s why when they shop with you once, you need a strategy to bring them back and make a second purchase. Getting your customers to make that second purchase is crucial.

X-cart 334

X-cart eCommerce Customer Retention Customer 334

Retail TouchPoints

DECEMBER 15, 2022

It also offers loyalty amplifiers such as sweepstakes, UGC contests and trivia, with the goal of helping brands enhance customer acquisition, program onboarding and education, revenue, point burn, customer retention and brand advocacy.

Customer Retention 263

Customer Retention Customer Loyalty Subscription Presentation 263

BigCommerce

SEPTEMBER 21, 2018

Have a defined commission strategy. If it costs you $100 to acquire a regular customer, then you have to make $100 off that customer in order to break even, not including your gross margin. Know your customer retention rate. Number of new customers acquired during that period – N.

eCommerce 344

eCommerce Customer Retention Payments Management 344

iVend

JUNE 20, 2024

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

Customer Retention 94

Customer Retention POS Customer Retail 94

Kissmetrics

MARCH 29, 2018

This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. The same report found that returning customers are nine times more likely to place an order than new customers. In my experience, high growth merchants have healthy customer retention rates.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Kissmetrics

JUNE 7, 2017

Marketers who forego these kinds of advertising strategies will find their brands are quickly made irrelevant or seemingly “out of touch” with what customers want. How have their strategies and findings impacted your advertising and your bottom line? Do you have Quants on your marketing team?

Improvements 225

Improvements Marketing Channel Customer Retention 225

Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention.

Multichannel 262

Multichannel Customer Retention Arts Consumer 262

Forrester eCommerce

JULY 14, 2023

Customer obsession – putting customers at the center of leadership, strategy and operations – is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms.

Customer 195

Customer Customer Retention Operations Other 195

Kissmetrics

APRIL 21, 2021

It’s a meandering path where customers visit brands on different platforms before converting. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. With omnichannel e-commerce, customers hop from device to device, or platform to platform during the conversion process.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

Retail TouchPoints

AUGUST 31, 2022

On the strategic front, the retailer is moving away from its private label strategy in favor of “popular national brands and new, emerging direct-to-consumer brands,” according to a statement. The Board’s Strategy Committee will continue to monitor the business “as it preserves optionality and future value creation.

Customer Retention 289

Customer Retention Supplies Operations Fulfillment 289

Optimizely

OCTOBER 22, 2020

Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367

Retail TouchPoints

SEPTEMBER 13, 2023

Fostering Trust and Maintaining Long-Term Customers Even if first-party fraud was reported to the card issuer as fraud by the customer, the retailer still has the opportunity to refund the purchase earlier and avoid the time-consuming and expensive efforts associated with processing a chargeback while maintaining a positive customer experience.

Shipping Costs 277

Shipping Costs Payment Services Banking Retail 277

Retail TouchPoints

APRIL 11, 2023

A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses. Companies that invest in a personalized customer service (CS) program will see improvement in both savings and revenue, despite the loss on returns.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297