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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.

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4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Despite the economic conditions, the subscription economy remains strong —the overall market has a predicted worth of up to $3 trillion.

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates. What is Customer Lifetime Value?

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Why You Should Make The Switch From A Perpetual License To Subscription

FastSpring

The way customers purchase software has changed and your business must adapt to stay competitive. Here’s how your company can benefit from switching from a perpetual license to a subscription plan. Reason #1: Subscriptions support product innovation. New customers are needed to finance the next ideation of your product.

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

Amazon has a lot of the same problems that most retailers have when dealing with customer service. They still deal with customer complaints with varying degrees of success, just like everyone else. And customer experience can play a big role in customer retention and loyalty. Consider adding subscription services.

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All You Need To Know About Recharge Payments

Ecommerce Platforms

This review takes an in-depth look at its features, hits and misses to help you determine if it is the right fit for your subscription business model. But first about the subscription market. The subscription industry has grown by more than 100% in the last five years. Subscription management. How does it work?