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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

As mentioned in the last section, email marketing is a major success factor in customer retention and repeat purchases. Lifecycle email campaigns can be personalized on purchase frequency, lifecycle stage, and order history, which helps when it comes to driving past customers back to your site for a second or third purchase.

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WEBINAR: Engineering the Repeat Purchase in Ecommerce

Optimizely

It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth. Instead, you have to build a strong brand that centers around customer loyalty and customer retention. How to optimize your customer lifecycle with repeat purchases in mind. Watch the Webinar Now.

Webinar 150
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Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program

Omniconvert

You can’t build a strong relationship with customers […]. The post Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program appeared first on Conversion Rate Optimization (CRO) Blog. If you are short-sighted and don’t maintain the fire burning, you’ll end up freezing.

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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Hack #2: Link to your webinars directly in your content. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.

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WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

Optimizely

This is exactly why Zaius and Justuno are co-hosting a webinar on how to achieve this. With the right ecommerce marketing strategy, you can actually entice them to buy again — converting them into your newest loyal customer. The post WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers appeared first on Zaius.

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

Nearly half of the survey respondents said that they stopped purchasing from companies in the past year because of poor customer service experiences. HubSpot's Service Hub aims to improve these experiences and help strengthen your customer retention efforts.

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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Ongoing Services Improves Client Retention.