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4 Ways to Encourage a Repeat Purchase in Ecommerce

Optimizely

Getting your customers to make that second purchase is crucial. Here’s how you can engineer the repeat purchase, as well as some brands that are knocking it out of the park in terms of customer retention. Just because a customer has already purchased something from you doesn’t mean you should ignore the signals they are sending.

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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

Successful brands typically offer a solution to their customers' problems. HubSpot automated workflows can be used to promote new content, capture abandoned carts , follow-up with customers post-purchase and so much more. Converting Your Audience Into Customers. Add additional items to their shopping cart?

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16 ways to improve Average Order Value during the holidays

lateshipment

Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? Add gifting options Customers are shopping at your site often looking to buy gifts for their loved ones.

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Retention Marketing: Why It’s Important for Ecommerce (+5 Tips for Getting It Right)

Omnisend

Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. However, retention isn’t as clear-cut as this (honestly pretty old) soundbite. For example, using cart abandonment messaging within a retention marketing strategy.

Marketing 196
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How to Calculate Customer Lifetime Value (CLV)

Omnisend

Why Customer Lifetime Value Matters for Ecommerce. It costs more to acquire new customers than it does to retain existing ones. Customer lifetime value goes beyond shot-in-the-dark customer retention strategies and allows you to identify exactly where you can get more value out of your existing customer relationships.

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Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

It provides them with a tool to focus on current customers’ traffic vs. leveraging illegal mediums to attract new customers. Typically, customers do not mind these often non-altruistic but profitable methods of customer retention. I now wear my dispensary T-shirt in public very proudly!”

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Optimizely

The conversion rate equation is below: Number of consumers who initially entered the sales funnel/Number of consumers who ultimately made a purchase X 100. For example, if they add something to their cart in the mobile app, they expect it to also be in their cart on your ecommerce site.

eCommerce 240