Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions. Dig Into the Data.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. Selecting Amperity demonstrated our commitment to enhancing customer engagement with AI-powered personalization.

Channel 179

Channel Customer Customer Data Operations 179

Groove

OCTOBER 11, 2024

Businesses want a reliable means to reach customers and keep them engaged. Understanding Text Message Marketing Both MMS and SMS text message marketing allow you to contact customers almost instantly. SMS, or short messaging service, and MMS, or multimedia messaging service, enable you to reach customers through their cellphones.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Groove

OCTOBER 11, 2024

Whether it involves increasing website traffic, boosting sales, or nurturing customer relationships, setting goals that align with your overall business objectives will help guide the rest of your strategy. Develop customer personas to tailor your messaging effectively and ensure that it suits your audience.

Management 370

Management Marketing eCommerce Recommendation 370

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

OCTOBER 30, 2024

Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers. Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

NOVEMBER 29, 2024

Seamless in-app purchasing is great, but, in the end, it’s about making the sale and capturing as much information about a given customer as possible. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

FEBRUARY 9, 2023

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

MARCH 19, 2025

The addition of immersive experiences is one way to boost engagement with customers, increase length of time in store, and ultimately boost ROI. The latest generative AI tools can help brands create even more engaging experiences by personalizing them for customers.

Customer 147

Customer Vend Games Automotive 147

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Retail TouchPoints

NOVEMBER 22, 2024

Partnering with the right program allows retailers to engage with hundreds of millions of active consumers eager to earn and redeem rewards — many of them highly coveted prospective new customers. By blending Affiliate and CLO programs, retailers gain access to valuable, consented customer data that fosters personalized, relevant experiences.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). AI enables engagement with customers in more dynamic and intuitive ways. Non-linear service powered by AI enables flexibility.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. million last year.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

MARCH 5, 2025

While some of those off-the-shelf solutions can be used immediately, customization in implementing these solutions is often required to ensure that valuable, consented first-party data is captured. Clean rooms facilitate collaboration and data sharing with brands while maintaining compliance with privacy regulations.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

NOVEMBER 28, 2024

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. These customers are motivated by price, timing and the logistics of the holidays. Retailers that invest in integrating these systems benefit from happier, more loyal customers who shop more efficiently.

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 306

Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. True omnichannel expertise means sharing customer data across online and offline touch points.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

DECEMBER 5, 2024

When your store is full of associates who love the brand and live it, they will draw in customers. All the ways they need to serve customers? Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

OCTOBER 21, 2024

In these cases, customers dispute legitimate charges with their credit card companies, falsely claiming non-receipt of goods or dissatisfaction with services received. Data analytics plays a crucial role in identifying and preventing refund fraud. Another prevalent method is the abuse of chargeback systems.

Retail 278

Retail Payment Services Technology Payments 278

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. That’s preferences analytics.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. K eep bots out of your customers’ accounts and checkout.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” They could ask a customer, ‘You bought this item online yesterday, do you like it?’

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

MARCH 6, 2025

Data theft: Another motivator for brand impersonation attacks is data theft, which bad actors can then use for credential stuffing, a type of attack where hackers use stolen usernames and passwords to attempt unauthorized logins on other accounts, such as emails, online banking or social media platforms.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In many cases, the technology works great, but the people don’t accept it, Hawkins noted.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

NOVEMBER 21, 2024

In October, Beyond committed to invest $40 million in the struggling home goods retailer as part of a wide-reaching partnership that would combine The Container Store’s brick-and-mortar footprint with Beyond’s customer data platform, loyalty and payment programs.

Payments 278

Payments Payment Services Customer Data Operations 278

Retail TouchPoints

FEBRUARY 15, 2023

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers.

Customer Experience 277

Customer Experience Customer Shipping Costs Customer Data 277

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418