Retail TouchPoints

NOVEMBER 29, 2024

Seamless in-app purchasing is great, but, in the end, it’s about making the sale and capturing as much information about a given customer as possible. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions. Dig Into the Data.

Customer Data 290

Customer Data Customer Retail Consumer 290

Forrester eCommerce

SEPTEMBER 1, 2022

How Did You Get Interested in Data and Analytics? Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Customer Data 366

Customer Data Customer Customer Experience 366

Retail TouchPoints

FEBRUARY 15, 2023

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers.

Customer Experience 277

Customer Experience Customer Shipping Costs Customer Data 277

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. True omnichannel expertise means sharing customer data across online and offline touch points.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

MARCH 3, 2025

Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences. But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 28, 2024

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Payments technology is central to the shopping experience.

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, EVP and Chief Commercial Officer at Tanger in a statement. “As

Customer 306

Customer Customer Experience Customer Data Improvements 306

BigCommerce

SEPTEMBER 28, 2017

A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. When it comes to customer service these days, ecommerce businesses are expected to deliver the highest quality experience. This is no surprise.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

Customer Data 264

Customer Data Customer White Paper Technology 264

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367

Other Customer Customer Experience Customer Data 367

Retail TouchPoints

FEBRUARY 9, 2023

To do this, the company has enlisted the help of digital experience platform Optimizely , which Detenber describes as “the backbone” of the new website, as well as UK-based marketing consultancy MindWorks. The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

APRIL 15, 2021

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year. In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. and Australia. and Australia.

Customer 264

Customer Customer Experience Customer Data Recommendation 264

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. million last year.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

MARCH 19, 2025

The addition of immersive experiences is one way to boost engagement with customers, increase length of time in store, and ultimately boost ROI. The latest generative AI tools can help brands create even more engaging experiences by personalizing them for customers.

Customer 147

Customer Vend Games Automotive 147

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

DECEMBER 5, 2024

When your store is full of associates who love the brand and live it, they will draw in customers. All the ways they need to serve customers? Associate POS adoption depends on getting the user experience right. Well, let’s start with customer data. We want them to be brand ambassadors.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

DECEMBER 12, 2024

But perhaps its most unexpected impact this holiday season is its ability to forge partnerships between seemingly disparate brands, unlocking new avenues and opportunities to foster customer engagement. This customer-centric approach ensures the partnership resonates deeply and fosters greater loyalty.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

MARCH 27, 2025

Dealing with customer service for a faulty product or return? One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. The retail landscape is dramatically transforming as AI reshapes how businesses interact with customers.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences. The employee data tsunami is […].

B2C 218

B2C Customer Customer Experience Customer Data 218

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 299

Marketing Customer Social Media POS 299

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

JUNE 30, 2021

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences.

Merchant Services 253

Merchant Services Payment Services Customer Payments 253

Retail TouchPoints

MARCH 6, 2025

Data theft: Another motivator for brand impersonation attacks is data theft, which bad actors can then use for credential stuffing, a type of attack where hackers use stolen usernames and passwords to attempt unauthorized logins on other accounts, such as emails, online banking or social media platforms.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. Source: Javelin Research.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In many cases, the technology works great, but the people don’t accept it, Hawkins noted.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

JANUARY 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations.

Retail 340

Retail Customer Experience Technology Customer Data 340

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. The Home Depot has demonstrated its focus on the customer journey through recent executive level appointments.

Omnichannel 275

Omnichannel Customer Experience Customer Data Improvements 275

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer B2C Multi-channel Omnichannel 299

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270