How to Improve Digital Privacy and Trust Between Consumers and Companies
Retail TouchPoints
FEBRUARY 26, 2024
A September 2023 study that Acquia conducted with an independent research firm found that just 56% of customers trust that brands will handle their personal data appropriately, and only 17% think that their personal data is “very secure” in the hands of companies. It doesn’t have to be this way. The tide is turning.
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