Remove Customer Remove Customer Data Remove Customer Retention
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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. Consistent Brand Experience Consistency is one of the keys to a positive customer experience.

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Returning customers are, without a doubt, your most valuable customers. We already know that they have higher average order values, and are easier and cheaper to convert than first-time customers. Letting those valuable customers churn completely is simply leaving money on the table. Reading Time: 6 minutes.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. This results in siloed communication and a disjointed customer experience. Omnichannel platforms are meant to limit disruption and simplify the customer experience, as well as grow and change with your business. The benefits of going omnichannel?

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention.

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