Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

MARCH 26, 2024

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

Customer Data 397

Customer Data Customer Marketing 397

Forrester eCommerce

SEPTEMBER 19, 2024

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

Customer Data 243

Customer Data Games B2C Customer 243

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. Seamless in-app purchasing is great, but, in the end, it’s about making the sale and capturing as much information about a given customer as possible. Success with Social Commerce Depends on Data That brings us to data.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions. Dig Into the Data.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

OCTOBER 24, 2024

Another clue came in the company’s Q3 earnings announcement, where Beyond described itself as “ an asset-light ecommerce and affinity data monetization company offering a comprehensive array of products and services that enable its customers to unlock their home’s potential. ” million and revenue decrease 16.6%

Marketing 263

Marketing Reference Improvements Customer Data 263

Optimizely

MARCH 25, 2019

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. We have someone you MUST meet!

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

NOVEMBER 22, 2024

Partnering with the right program allows retailers to engage with hundreds of millions of active consumers eager to earn and redeem rewards — many of them highly coveted prospective new customers. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. Selecting Amperity demonstrated our commitment to enhancing customer engagement with AI-powered personalization.

Channel 179

Channel Customer Customer Data Operations 179

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. For example, customers can get details on the latest gear and accessories and even learn how other Fender customers are using the product.

Customer 278

Customer Marketing Hobbies Channel 278

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. million last year.

Retail 277

Retail Payment Services Consumer Management 277

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” Now, let’s get to the heart of the matter. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer B2C Multi-channel Omnichannel 299

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). AI enables engagement with customers in more dynamic and intuitive ways. Non-linear service powered by AI enables flexibility.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

FEBRUARY 10, 2023

But rather than being a disappointment to customers, the beauty brand turned the moment into an exciting event that delighted loyal fans and brought in new ones. No matter the country, customers gravitate toward the fun of the Benefit brand and the feeling they get when they use our products.”

Events 301

Events Marketing Department Stores Customer Data 301

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

JANUARY 6, 2021

The combination of access to many millions of potential customers and the warehousing, fulfillment and returns services bundled under FBA is a powerful one, according to Elder. But if sellers want to establish and nurture relationships with their customers, the Amazon Marketplace is not the place to do it.

Shipping Costs 290

Shipping Costs Customer Shopify Fulfillment 290

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In those cases, you have to let the value of the technology speak for itself, he said.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. K eep bots out of your customers’ accounts and checkout.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Additionally, the technology includes associate access to the “entire online and offline experience for the customer,” said Gao. in an interview with Retail TouchPoints.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. That’s preferences analytics.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264