Remove Customer Remove Customer Data Remove POS
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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

When your store is full of associates who love the brand and live it, they will draw in customers. If you expect your associates to be retail superheroes, here are four things to look for when selecting a POS solution. Sales associates need robust POS solutions. All the ways they need to serve customers?

POS 275
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers. Invest in Technology Solutions.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. trillion in value.

POS 276
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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can help retailers boost their bottom line by providing data for vendor partners to justify paying a premium for hot spaces on their heat maps.

POS 327
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The Pros and Cons of a Customer Data Platform

Optimizely

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. That’s exactly the promise of a customer data platform (CDP).

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.