Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 316

Customer Customer Data Other Marketing 316

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

Recommendation 151

Recommendation Apparel eCommerce Customer 151

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 283

Marketing Customer Social Media POS 283

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” They could ask a customer, ‘You bought this item online yesterday, do you like it?’

Customer Experience 244

Customer Experience Customer Retail Workshop 244

Retail TouchPoints

OCTOBER 31, 2023

This transition from remote work to returning to the office brings new opportunities for luxury retailers as their customers now begin revisiting their wardrobe choices. Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 271

Customer Retail Recommendation Fashion 271

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 159

Recommendation Accessories eCommerce Customer 159

Optimizely

JUNE 20, 2019

Customers are fickle. One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

APRIL 15, 2021

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year. In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. and Australia. and Australia.

Customer 260

Customer Customer Experience Customer Data Recommendation 260

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed.

Retail 269

Retail Customer Data Social Media Technology 269

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 276

Customer Customer Data Improvements Marketing 276

Groove

AUGUST 19, 2024

Gorgias, in collaboration with Klaviyo has worked to make it simple for you to integrate Klaviyo with Gorgias , creating an approach that streamlines both marketing and customer service operations for increased satisfaction. Integrating your eCommerce tech stack is key for creating a smooth experience for both customers and employees.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 211

Customer Loyalty Customer Retail Shipping Costs 211

Retail TouchPoints

AUGUST 5, 2024

It’s called conversational commerce and it’s rapidly altering the way brands and customers interact online. Conversational commerce is the intersection between brand-customer dialogue and the shopping experience, and it can come in multiple forms. What is Conversational Commerce?

Live Chat 260

Live Chat Customer Experience eCommerce Recommendation 260

Retail TouchPoints

OCTOBER 22, 2024

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, all businesses must consider each customer’s lifetime value (LTV) and how that will be affected as they scale.

Payment Services 248

Payment Services Small Business Retail Recommendation Technology 248

Retail TouchPoints

OCTOBER 16, 2024

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” AI pricing doesn’t require personal customer data to generate optimal prices — despite the FTC’s concerns about surveillance pricing.

Consumer 280

Consumer Retail Recommendation Customer Loyalty 280

Groove

NOVEMBER 8, 2024

By reaching out via email to customers who have abandoned their carts, online stores can recapture many lost sales. If you'd like to start convincing more customers to take that final, all-important step of completing their purchases, here are the abandoned cart email best practices you need to learn.

Improvements 308

Improvements eCommerce Shopping Carts Shipping 308

Groove

OCTOBER 11, 2024

Whether it involves increasing website traffic, boosting sales, or nurturing customer relationships, setting goals that align with your overall business objectives will help guide the rest of your strategy. Develop customer personas to tailor your messaging effectively and ensure that it suits your audience.

Management 365

Management Marketing eCommerce Recommendation 365

Ecommerce Platforms

MARCH 6, 2020

Do you want to increase your Shopify sales and make it easier for your customers to buy your online products? If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make it easier for customers to find what they like.

Recommendation 104

Recommendation Shopify Merchant Services eCommerce 104

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 292

Customer Loyalty Customer Consumer Gifts 292

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. AI-powered personalized recommendations. Consumer behavior is constantly in flux.

Mobile 321

Mobile Customer Data Recommendation Fashion 321

Retail TouchPoints

JUNE 5, 2024

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 264

eCommerce Recommendation Customer Experience Technology 264

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. asked Scott Saeger, former CIO of GNC in an interview with Retail TouchPoints. “In

Recommendation 290

Recommendation Consumer Information Customer 290

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 294

Omnichannel Customer Experience Accessories Customer Data 294

Optimizely

DECEMBER 3, 2020

Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year? Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

MARCH 20, 2024

For the retail sector specifically, it combines shopping, marketing and customer service to allow consumers to make purchases, ask questions, set up returns, give feedback, and much more — all from the comfort of their favorite online platforms, like WhatsApp and Instagram. what they purchased last time), and pattern recognition (i.e.

Small Business Retail 249

Small Business Retail Recommendation Consumer Customer Data 249

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. trillion in value.

POS 239

POS Customer Experience Customer Technology 239

Groove

JULY 31, 2024

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Loomi in Search Powering by Bloomreach's AI, Loomi uses its advanced capabilities to deliver relevant, precise search results to your customers.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Omnisend

MAY 24, 2021

Identifying, attracting, and retaining the right kind of customers is key to the success of any business, so it’s crucial to have the right tools on hand to maximize your potential. But first, let’s take a closer look at what customer data analysis is. What are Customer Analytics? Why Should You Use Customer Analytics?

Customer 134

Customer Customer Data Customer Retention Omnichannel 134

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.” Amazon set the bar.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Optimizely

MAY 27, 2020

And if you find that your shoppers have been responding, you can create a custom report to find out what exactly they’re saying. You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints. Adding Country Code Selection to a Web Form.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

Retail TouchPoints

SEPTEMBER 8, 2023

Six Steps to Create Customer Value The report also identified six key ways that marketers can overcome these challenges, aligning marketing, customer experience (CX) and digital to create value for customers.

B2C 236

B2C Marketing Technology Customer Data 236

Sailthru

MARCH 3, 2020

No matter your brand, your vertical, your customer, even what month it is, one thing remains: Product recommendations are important. Sophisticated recommendation algorithms account for 35% of the ecommerce giant’s sales. Either way, recommendation algorithms are your friend. Just look at Amazon. Contextual.

Recommendation 78

Recommendation Customer Data Customer Marketing 78

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Customer lifetime value.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. The seed audience is typically a smaller segment, containing your best customers.

Customer 195

Customer Social Media Customer Data Recommendation 195