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Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Forrester eCommerce

No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.

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Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer

Retail TouchPoints

Her unique combination of experience at traditional apparel retailers — she previously ran ecommerce for Banana Republic while serving as Chief Marketing Officer of that brand — and digital-first tech brands including GoPro and Pandora , has made Lapic uniquely suited to steer this heritage apparel brand toward digital success.

Customer 289
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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

Retailers can avoid this problem by tapping into customer authentication psychology. It’s because customers actively reject change. Ecommerce sites have experimented with magic links, an authentication method that is a little higher friction but is still a viable passwordless alternative. times per day on average.

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The Home Depot Launches New Suite of Gen AI Tools for Customers

Retail TouchPoints

The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects. For example, if a customer is getting their lawn ready for spring, they may not know how to fertilize it or seed bare spots.

Customer 252
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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

The Cozy Earth marketing team sought a direct, personalized way to reach and serve customers across channels that aligned with the various buying journeys shoppers could embark on with its different product lines. However, like many brands, it also found that traditional channels were getting more crowded and expensive.

Customer 260
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AI-Powered Knowledge Graph: The Key to Personalized Customer Journeys

Retail TouchPoints

Businesses striving to meet these expectations are turning to AI-powered knowledge graphs a cutting-edge tool that connects disparate data points to create a holistic understanding of customers. In todays data-driven world, businesses often struggle to make sense of fragmented customer information stored across multiple systems.

Customer 147
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Omnichannel Personalization: From In-Store to Online and Everything in Between

To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. Watch now!

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Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. AI is everywhere.

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Deploying High-Performance Headless Commerce Frontends

Frontend performance is a critical factor in customer experience. In composable systems, data comes from a variety of sources, so how you assemble your architecture directly impacts the performance of the frontend experience.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback. What should you not say?

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Now, retail success depends on integrating a blend of diverse technologies to thrive.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Explore how advanced search, content management, and payments integrations can give business users on Salesforce B2C Commerce greater control and agility, accelerate your digital roadmap, improve your site speed, and enhance your customer experiences. Modernizing your commerce experience doesn’t have to mean starting over.