Remove Customer Remove Customer Experience Remove Point of Sale
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. Wallet notifications offer a new way to reach customers on the device they never leave home without: their smartphone.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Many systems can now identify sales trends, understand customer behavior and gauge employee performance. POS systems are now at the forefront of customer engagement,” said Bond. “POS

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Lululemon, Sephora, and Costco continue to be successful in part because they understand what their customers want and use their physical spaces to over-deliver on their expectations. For example, your sales data can tell you what day of the week and time of day stores see the heaviest foot traffic.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences. But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

Grocery margins already are quite slim, and every item that customers choose to purchase elsewhere is a missed opportunity. As grocers explore their relationship with customers and pursue avenues for improvement, theyll find that technology presents countless solutions for enhancing engagement and boosting store loyalty.