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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. What Is IRCE?

Workshop 419
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Download the original guide here.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Ideally, these apps also should contribute to a better in-store shopper experience. Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.”

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Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop

Retail TouchPoints

Build-A-Bear Workshop ’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing its collaboration with Sanrio to the next level with a new workshop in Los Angeles. in a statement. ”

Workshop 162
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How To Use Emotion To Deliver Your Brand Promise

Forrester eCommerce

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter.

Workshop 295
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 277
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Primark Takes Multi-Pronged Approach to Sustainability, from Supply Chain to Customer Education

Retail TouchPoints

Customer Education: Available but not Overwhelming At the other end of the value chain, Primark has focused on customer education and awareness. Communications plays a key element in making sustainability more accessible for our customers,” said the Primark spokesperson.

Supplies 264