Retail TouchPoints

JUNE 21, 2023

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

Customer Loyalty 272

Customer Loyalty Customer Arts Omnichannel 272

Retail TouchPoints

AUGUST 18, 2023

To stay competitive, retailers need to create and maintain loyal customers; 43% of customers spend more on brands to which they are loyal. Plus, delighted customers quickly turn into loyal brand ambassadors, helping bring in new customers. The most common retail loyalty programs offer cash back or points incentives.

Customer Loyalty 246

Customer Loyalty Customer Food and Beverages Marketing 246

Retail TouchPoints

JULY 6, 2023

Slowly, retailers are beginning to incorporate environmentally friendly initiatives into their strategies and operational practices, and most importantly their loyalty programs, to ensure they are promoting sustainability across the board. Do we have the right customer experience? For example, a well-known U.S.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Retail TouchPoints

JUNE 2, 2022

By taking a closer look at thriving brand communities, retailers can learn how to develop ones of their own that drive loyalty and a better customer experience. If you’re able to forge that kind of relationship, you can turn a regular customer into a brand evangelist who will sing your praises to their friends and family.

Customer Loyalty 278

Customer Loyalty Customer Events Consumer 278

Forrester eCommerce

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Customer Loyalty 259

Customer Loyalty Customer B2C Consumer 259

Groove

JULY 26, 2024

Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty.

Customer Loyalty 195

Customer Loyalty Customer Point of Sale Accessories 195

Forrester eCommerce

JANUARY 19, 2022

Emotion is key to differentiated experiences that drive customer loyalty. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […]. But many companies get emotion wrong.

Customer 370

Customer Customer Loyalty 370

My Wife Quit Her Job

SEPTEMBER 4, 2024

In this episode, Toni and I dive into the strategies that successful businesses use to turn first-time buyers into loyal repeat customers. You’ll learn practical, no-nonsense tips for building stronger customer relationships and increasing repeat sales.

Customer 296

Customer Customer Loyalty eCommerce 296

Forrester eCommerce

SEPTEMBER 3, 2021

In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more with less”.

Customer 509

Customer Customer Loyalty Customer Experience Management 509

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 339

eCommerce Merchant Services Customer Payment Services 339

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 243

Customer Customer Loyalty Customer Experience B2C 243

Retail TouchPoints

DECEMBER 1, 2022

SaaS platform CSG has launched CSG Xponent Ignite, a customer engagement solution designed to enable businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. Additionally, its more than 80 pre-built journeys aim to drive customer loyalty, spark upsells and lead to faster ROI.

Customer Experience 277

Customer Experience Customer Retail Customer Loyalty 277

Retail TouchPoints

MARCH 8, 2024

has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions.

Customer 278

Customer Customer Loyalty Customer Experience Marketing 278

Forrester eCommerce

APRIL 26, 2021

Emotion metrics can be a measure of a customer’s actual loyalty. But only when they're placed in a larger context of customer loyalty metrics. Read more.

Customer Loyalty 370

Customer Loyalty Customer Customer Experience 370

Forrester eCommerce

NOVEMBER 20, 2020

One of the best parts of being a Forrester analyst is having the time, space, and data to wrestle with abstract, complex concepts that inevitably influence business today and in the near future. For the past several months, I’ve been chipping away at a topic that is on the minds of leaders in just about […].

Customer 493

Customer Customer Loyalty Customer Experience 493

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 259

Customer Customer Loyalty Marketing B2C 259

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Forrester eCommerce

JUNE 17, 2024

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

Customer Experience 387

Customer Experience Customer Consumer Customer Loyalty 387

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. They talk about hyperpersonalization.

Customer 270

Customer Shopping Carts Social Media Customer Loyalty 270

Forrester eCommerce

JUNE 18, 2024

Scores for Canadian companies are at their lowest point since Forrester’s Customer Experience Index (CX Index™) began. Read a few of the key findings from our Canada rankings report.

Customer Experience 345

Customer Experience Customer Customer Loyalty Consumer 345

Forrester eCommerce

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer 468

Customer Customer Loyalty Customer Experience B2B 468

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 287

Customer Experience Customer eCommerce Customer Loyalty 287

Retail TouchPoints

JULY 22, 2024

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers. How does personalization deliver against that strategy?

Multi-channel 274

Multi-channel Customer Omnichannel Channel 274

Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever. And they’re rewarded for it too.

Customer Experience 290

Customer Experience Technology Customer Retail 290

Forrester eCommerce

JUNE 14, 2022

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Customer 359

Customer Customer Loyalty Customer Experience B2B 359

Forrester eCommerce

JANUARY 23, 2024

The low-key December 21 announcement that Jigsaw, part of the ESW Capital portfolio, acquired customer advocacy and community platform Influitive has fueled post-holiday chatter among customer marketers, vendors, and strategy and services consultants.

Customer 293

Customer B2B Reference Marketing 293

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Optimizely

OCTOBER 22, 2020

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367

Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. Shopify Email Marketing Overview Email marketing for Shopify involves strategically using email communication to build relationships with your customers, promote your products, and drive traffic to your online store.

Shopify 346

Shopify Merchant Services Marketing Recommendation 346

Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations. Yet no one would have foreseen how train travel could reach this pinnacle in […]

Travel 349

Travel Customer Customer Loyalty B2B 349

Retail TouchPoints

AUGUST 30, 2023

With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. For example, 18% of retailers said they used metaverse stores and offerings as customer acquisition tools in 2023. based survey conducted by Dynata.

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Forrester eCommerce

SEPTEMBER 5, 2024

The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. They also deliver better business outcomes and experience growth that is 1.8x faster than their peers.

Technology 273

Technology Customer Loyalty Customer Information 273