Customer Customer Loyalty Omnichannel 
Groove
NOVEMBER 7, 2024
Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.
Retail TouchPoints
JANUARY 1, 2025
According to PwC, businesses that reduce friction for consumers and empower all employees to make things right whether through returns, price adjustments or other policies bring higher customer satisfaction and more forgiveness. This point is critical because even when customers love a company or product, 59% of shoppers in the U.S.
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Retail TouchPoints
NOVEMBER 28, 2024
This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. These customers are motivated by price, timing and the logistics of the holidays. Retailers that invest in integrating these systems benefit from happier, more loyal customers who shop more efficiently.
Retail TouchPoints
AUGUST 15, 2022
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.
Retail TouchPoints
JUNE 21, 2023
Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.
Groove
DECEMBER 11, 2024
Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. This helps you reach customers with the right message at the most effective time. Weve helped several clients set up loyalty programs.
Retail TouchPoints
JANUARY 13, 2025
To begin to address the issue holistically, retailers must aim to ensure that the right products are being targeted to their customers and that products meet their expectations before they even hit the checkout button. Retailers can combat this by providing customers with focused insights during the decision-making process.
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