Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JANUARY 17, 2025

But instead of leaning on rigid policies that risk driving customers away, retailers can use this as an opportunity to rethink returns. Customer-first strategies that not only reduce returns but also boost experience and loyalty. Offer proactive customer support using predictive analytics.

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Customer Customer Experience Recommendation Technology 162

Retail TouchPoints

JANUARY 13, 2025

To begin to address the issue holistically, retailers must aim to ensure that the right products are being targeted to their customers and that products meet their expectations before they even hit the checkout button. Retailers can combat this by providing customers with focused insights during the decision-making process.

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Retail BigCommerce B2C Channel 298

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

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Customer Retention Customer Social Media Retail 111

BigCommerce

JUNE 13, 2017

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Retail TouchPoints

NOVEMBER 28, 2024

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. These customers are motivated by price, timing and the logistics of the holidays. Retailers that invest in integrating these systems benefit from happier, more loyal customers who shop more efficiently.

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Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Take advantage of compliant customer appreciation and loyalty programs. Why does customer loyalty work?

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Customer Loyalty Customer Customer Retention X-cart 225

lateshipment

MARCH 13, 2020

Be it their journey to the checkout phase or their post-purchase, last-mile delivery phase, it is imperative that you provide customers with an experience that builds trust, is delightful, and creates a positive brand perception. . This results in a situation where a significant percentage of customers are set up for disappointment.

Customer Loyalty 242

Customer Loyalty Customer Shipping Costs Shipping 242

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Forrester eCommerce

NOVEMBER 10, 2021

Customers seem to contradict themselves when they say that they don’t intend to stay with a brand but will buy more from and/or recommend the brand. This blog post discusses what's behind this customer loyalty pattern and how should brands respond.

Recommendation 195

Recommendation Customer Loyalty Customer Blog 195

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In many cases, the technology works great, but the people don’t accept it, Hawkins noted.

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Retail Technology Customer Loyalty Books 200

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

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eCommerce Customer Merchant Services Payment Services 349

Omnisend

MARCH 22, 2023

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. The best loyalty programs have the power to transform a business into a customer-centric profit machine.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

BigCommerce

FEBRUARY 23, 2018

Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. So, how can you increase retention and customer lifetime loyalty? Let’s dive in.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. I also recommend “humanizing” the persona by giving them a name and image. A Customer Journey Map Example .

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Customer Social Media Comparison Shopping Information 349

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. They talk about hyperpersonalization.

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Customer Shopping Carts Social Media Recommendation 272

Omnisend

JUNE 14, 2021

An example of a receipt a customer would receive (here for a coffee cup). Depending on what kind of information the store makes available, the customer would also be able to see other information for those sneakers—where the materials were sourced, manufactured, handled, shipped, etc. The move to “phygital”. Chicago Bears hologram.

Customer Loyalty 164

Customer Loyalty Customer eCommerce Arts 164

Omnisend

JUNE 28, 2021

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. An example of product recommendations from Target. Reading Time: 7 minutes. Benefits of Personalization in Ecommerce.

Customer Loyalty 152

Customer Loyalty eCommerce Customer Recommendation 152

Kissmetrics

JUNE 1, 2018

Keep your customers from cheating on you. Repeat customers are your #1 asset for growth. One thing that hasn’t changed since the brick-and-mortar days, is the fact that customer loyalty and lifetime value are critical to company growth and long-term survival. Build a brand your customers love.

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Customer Marketing Shopify Demo 279

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Salsify

JANUARY 2, 2024

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products Recommended for You” email copy.

Recommendation 158

Recommendation Customer Loyalty Customer eCommerce 158

Retail TouchPoints

FEBRUARY 6, 2023

Successful retailers have put a lot of effort over the years into understanding their customers’ buying personas. They know that their customers are not monolithic. By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. What are delivery personas?

Customer Loyalty 147

Customer Loyalty Improvements Customer Retail 147

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? It’s after this point that customers are more likely to return for additional purchases.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 258

Customer Experience Improvements Customer Social Media 258

Fabric

MARCH 7, 2024

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. The post-purchase experience refers to what happens after a customer has made a purchase.

Customer Loyalty 130

Customer Loyalty Customer Merchant Services Shipping Costs 130

Retail TouchPoints

DECEMBER 25, 2024

As customers return to in-store shopping, retailers are continuing to face an increase in returns from online and in-store sales. This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 287

Customer Experience Customer eCommerce Customer Loyalty 287

Kissmetrics

MARCH 8, 2021

Customer support and customer success can be confusing for both beginners and experts alike. Both customer support and customer success teams are important for your brand’s ongoing growth and success, and the roles share similar skill sets. In this article, we’ll cover: What customer success is and why it’s important.

Customer 276

Customer Improvements Customer Retention Other 276

Optimizely

NOVEMBER 29, 2018

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. will help contribute to a positive customer experience leading up to their first purchase.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. However, with the right strategies, retailers can not only survive but thrive, securing the loyalty of their customers even during tough economic times.

Customer Loyalty 110

Customer Loyalty Omnichannel Payment Services Customer 110

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 110

Customer Loyalty Customer Retail Subscription 110

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

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Marketing Customer Social Media Customer Experience 306

Optimizely

OCTOBER 2, 2018

From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently. Want the latest data, examples, and recommendations for making sure your ecommerce brand is set up for repeat purchase success? But the fact is, repeat purchase rate is incredibly important to your ecommerce business.

Customer Loyalty 344

Customer Loyalty Games eCommerce Recommendation 344

Retail TouchPoints

AUGUST 30, 2023

With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. For example, 18% of retailers said they used metaverse stores and offerings as customer acquisition tools in 2023. based survey conducted by Dynata.

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130